# Refillable Hygiene Refillable deodorant products cater to eco-friendly consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 13, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/refillable-hygiene ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Refillable Hygiene trend? **Refillable Hygiene:** Refillable deodorants are becoming increasingly popular as consumers look for ways to be more environmentally-friendly in their day-to-day habits. These products avoid excess packaging waste and include natural ingredients. ## The consumer insight behind the Refillable Hygiene trend As consumers continue to become more educated on the negative consequences of climate change, they're looking for both micro and macro ways to change their habits in order to reduce their personal impact on the environment. Some consumers are willing to sacrifice convenience in order to reduce their harm. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 28, 2019 to Jan 13, 2021 - Published: Jan 13, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Refillable Hygiene trend ### Refillable Deodorants As consumers become more concerned about their impact on the environment, they are gravitating towards refillable deodorants, which offer a low-waste and eco-friendly option for personal care. ### Sustainability Sustainability is a growing trend across all consumer industries as individuals look to reduce their impact on the environment and align themselves with brands that prioritize sustainable practices in their products and operations. ### Clean Beauty Clean beauty is a trend that emphasizes the use of natural and environmentally-friendly ingredients in personal care products, which is gaining traction as consumers look for safer and more sustainable cosmetic options. ## What the Refillable Hygiene trend means for industry ### For Personal Care The personal care industry is directly impacted by these trends as consumers become more eco-conscious in their use of daily items like deodorants and as the market for sustainable and natural personal care products continues to grow. ### For Packaging The packaging industry has an opportunity to innovate in the area of sustainable design and manufacturing to meet the demand for low-waste and eco-friendly packaging in personal care and other consumer goods. ### For Retail As consumer preferences shift towards sustainable and eco-conscious products, retailers have the opportunity to respond by curating a selection of sustainable and natural personal care products, like refillable deodorants, that cater to these consumers. ## Workshop question How is your brand offering customers the opportunity to be more environmentally friendly? ## Trend signals for Refillable Hygiene Trend score 5.0 out of 10, from popularity 73%, activity 69%, freshness 9%. - Popularity: 73% - Activity: 69% - Freshness: 9% ## Examples of the Refillable Hygiene trend 4 featured examples from Jun 28, 2019 to Jan 13, 2021. - [Refillable Clean Deodorants](https://www.trendhunter.com/trends/clean-deo): The Clean Deo by Beautycounter Boasts a Cornstarch & Coconut Oil Base (Category: Eco) Implication: The beauty industry can offer more refillable and sustainable products that appeal to environmentally conscious consumers, and reduce packaging waste. - [Waste-Free Deodorant Applicators](https://www.trendhunter.com/trends/refillable-deodorant-applicator): The 'Kiima' Refillable Deodorant Applicator is Stylish (Category: Eco) Implication: The refillable deodorant applicator presents disruptive innovation opportunities for the beauty and personal care industry, enabling brands to offer eco-friendly alternatives. - [Eco-Friendly Refillable Deodorants](https://www.trendhunter.com/trends/refillable-deodorant): 'fussy' Eliminates the Need for Single-Use Packaging (Category: Eco) Implication: The beauty and cosmetics industry can explore the implementation of refillable products and eco-friendly packaging to meet the growing demand for sustainable options. - [Sustainable Natural Deodorants](https://www.trendhunter.com/trends/sustainable-natural-deodorant): 'Wild' is a Refillable Non-Toxic Antiperspirant (Category: Eco) Implication: In the personal care industry, there is an opportunity to create sustainable and natural deodorants that appeal to environmentally-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)