# Reduced Pop-Up Waste-reducing pop-ups highlight environmental consumerism. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 4, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reduced-popup ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Reduced Pop-Up trend? **Reduced Pop-Up:** Brands in the fashion and food industries are creating pop-up shops that highlight their products while producing zero or reduced waste. This shift comes as brands within this space aim to differentiate themselves from the negative environmental impact that's associated with their industries, while catering to the rise of eco-conscious consumerism. ## The consumer insight behind the Reduced Pop-Up trend As consumers better understand the impact that their lifestyles have on the environment and ongoing climate crisis, they're becoming more conscientious about how they spend their money, and which brands they give it to. For the modern consumer, brands that prioritize sustainability in all aspects of their business–including in their brick-and-mortar locations–are best aligned with their personal values. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 20, 2018 to Sep 4, 2019 - Published: Sep 4, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reduced Pop-Up trend ### Zero-Waste Pop-Up Shops Brands are increasingly creating pop-up shops that feature zero or reduced waste, catering to eco-conscious consumerism. ### Reusable and Upcycled Products Pop-up shops are utilizing reusable and upcycled products to promote sustainability and environmentalism. ### Menu Items Using Food Scraps Pop-up shops and street food trucks are serving menu items made with commonly wasted food items to promote food waste reduction. ## What the Reduced Pop-Up trend means for industry ### For Fashion Industry Fashion brands are creating zero-waste pop-up shops and utilizing sustainable materials to reduce environmental impact. ### For Food Industry Food brands are creating zero-waste pop-up shops and street food trucks that promote food waste reduction and offer sustainably-sourced ingredients. ### For Cleaning Industry Cleaning product brands are creating pop-up shops and cafes that promote waste reduction and offer eco-friendly alternatives to traditional cleaning products. ## Workshop question How could your brand establish itself as a leader in environmentally friendly production or positioning? ## Trend signals for Reduced Pop-Up Trend score 5.2 out of 10, from popularity 80%, activity 69%, freshness 9%. - Popularity: 80% - Activity: 69% - Freshness: 9% ## Examples of the Reduced Pop-Up trend 4 featured examples from Apr 20, 2018 to Sep 4, 2019. - [Waste-Reducing Cafe Pop-Ups](https://www.trendhunter.com/trends/lush-x-change-please): The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste (Category: Eco) Implication: The food and beverage industry can explore opportunities to develop and market reusable and sustainable alternatives to reduce single-use plastic waste. - [Zero-Waste Cafe Pop-Ups](https://www.trendhunter.com/trends/zerowaste-cafe): Ecover's Cafe Will Only Accept Recyclable Plastic as Payment (Category: Eco) Implication: The food and beverage industry can leverage zero-waste dining concepts to cater to eco-conscious consumers and differentiate themselves in a crowded market. - [Waste-Reducing Street Food Trucks](https://www.trendhunter.com/trends/street-food-truck): Hellmann's Created a Menu with Commonly Wasted Food (Category: Eco) Implication: The food and beverage industry can explore food waste reduction initiatives and create innovative menu items with commonly wasted ingredients for greater environmental sustainabil… - [Limited Vinyl Clothing Capsules](https://www.trendhunter.com/trends/courregs-fin-de-plastique): Courregès' 'Fin de Plastique' Marks the Brand Phasing Out Plastic (Category: Eco) Implication: The industry could innovate and research extensively to find eco-friendly alternatives to vinyl and other plastics that are harmful to the environment. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)