# Reduced Impact Ownership Pet parents seek out products that minimize the eco impact of ownership. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 14, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reduced-impact-ownership ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Reduced Impact Ownership trend? **Reduced Impact Ownership:** Looking to buy products that reflect their values regardless of category, pet owners are seeking out products for pets specifically designed to reduce their impact on the environment. This is emerging in food products, like vegan pet food, as well as pet accessories and the packaging of these goods across the board. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 8 to Jul 27, 2016 - Published: Nov 14, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Reduced Impact Ownership trend ### Eco-Friendly Pet Products As pet owners become more environmentally conscious, eco-friendly pet products become more popular. ### Plant-Based Pet Treats The rise of veganism leads to an increase in plant-based pet treats. ### Organic and All-Natural Pet Products Consumers seek organic and all-natural pet products that reflect their own values and lifestyles. ## What the Reduced Impact Ownership trend means for industry ### For Pet Food Industry Pet food manufacturers can capitalize on the demand for eco-friendly and vegan options. ### For Pet Accessories Industry Companies that make pet accessories can develop products that are sustainable and organic to meet rising consumer interest. ### For Home and Cleaning Industry Innovators can create more efficient ways to dispose of pet waste in homes with a focus on don't polluting the environment. ## Workshop question How can your brand incorporate eco-friendly elements in unlikely ways? ## Trend signals for Reduced Impact Ownership Trend score 3.2 out of 10, from popularity 36%, activity 53%, freshness 8%. - Popularity: 36% - Activity: 53% - Freshness: 8% ## Examples of the Reduced Impact Ownership trend 5 featured examples from Jun 8 to Jul 27, 2016. - [Plant-Based Dog Bones](https://www.trendhunter.com/trends/v-dog): V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten (Category: Lifestyle) Implication: The pet food industry has the opportunity to expand its offerings by incorporating plant-based ingredients and developing vegan-friendly products. - [Potato Pet Chews](https://www.trendhunter.com/trends/pet-chews): Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews (Category: Lifestyle) Implication: Businesses in the pet food and treats manufacturing industry can capitalize on the trend towards healthier and safer pet products by developing new plant-based, natural, and aller… - [Dog-Friendly Dehydrated Chips](https://www.trendhunter.com/trends/chips-for-dogs): CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs (Category: Lifestyle) Implication: The pet food industry can tap into the growing demand for healthy and nutritious pet snacks by creating products with dehydrated, high-quality ingredients. - [Eco-Friendly Pet Waste Pails](https://www.trendhunter.com/trends/pet-waste): This Unit Ensures That Pet Owners Can Dispose of Waste Effectively (Category: Lifestyle) Implication: Opportunities for companies to design and market innovative solutions for managing and disposing of pet waste effectively. - [Organic Catnip Satchels](https://www.trendhunter.com/trends/organic-catnip): West Paw Designs Specializes in Making USDA-Certified Catnip (Category: Lifestyle) Implication: The pet supplies industry can explore offering more organic and eco-friendly products, such as catnip treats in sustainable packaging and refillable containers ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)