# Reduce, ReNEWS, Recycle Upcycling newspaper into more long-lasting items. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 29, 2012, updated Mar 30, 2012 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reduce-renews-recycle ## Key Figures - Trend score: 4.5/10 - Evidence articles: 8 ## What is the Reduce, ReNEWS, Recycle trend? **Reduce, ReNEWS, Recycle:** The lifespan of a newspaper is typically no more than a few days (if that), which amounts to plenty of waste. Recycling newspaper is one thing, but more crafty designers are seeing the potential of newspaper as an art material and upcycling it to create new and more long-lasting products, including apparel, furniture and decor. This approach to reinventing a simple, everyday item not only benefits the environment but also provides commentary on the fact that newspapers themselves are becoming a dying breed in this era of technological advancement and might prove more useful as the foundation for other innovations. ## At a Glance - Evidence: 8 featured examples - Articles from: May 9, 2011 to Feb 28, 2012 - Published: Mar 29, 2012 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Reduce, ReNEWS, Recycle trend ### Upcycling Designers are upcycling newspapers into long-lasting products, benefiting the environment, and exploring new potential uses for existing materials. ### Sustainability Individuals and organizations are showing increased interest in environmentally friendly products, ranging from sustainable furniture to clothing made from recycled newspapers. ### Mixed Media Artists and designers enjoy experimenting with mixed media, using existing materials such as newspapers and magazines to create new forms of art and fashion. ## What the Reduce, ReNEWS, Recycle trend means for industry ### For Furniture Furniture designers explore new methods of creating sustainable, cost-effective, and aesthetically pleasing pieces from existing materials such as upcycled newspapers. ### For Fashion Fashion designers create eco-friendly clothing from sustainable materials such as recycled newspapers, providing trendy and affordable options for consumers. ### For Art Artists experiment with mixed media, using existing materials such as newspapers and magazines to create new forms of art. ## Trend signals for Reduce, ReNEWS, Recycle Trend score 4.5 out of 10, from popularity 59%, activity 67%, freshness 8%. - Popularity: 59% - Activity: 67% - Freshness: 8% ## Examples of the Reduce, ReNEWS, Recycle trend 8 featured examples from May 9, 2011 to Feb 28, 2012. - [Suspended Newspaper Sculptures](https://www.trendhunter.com/trends/recycled-shadow): Recycled Shadow was Created in Response to Paper Waste (Category: Eco) Implication: Opportunity for artists and designers to explore innovative ways of repurposing materials and creating sustainable artworks. - [Fashionable Newspaper Collages](https://www.trendhunter.com/trends/arian-behzadi-portraits): These Arian Behzadi Portraits are Retro-Inspired (Category: Art & Design) Implication: Opportunity for artists and designers to experiment with mixed media techniques and vintage aesthetics to create unique and captivating art pieces. - [Sculptural Newspaper Dresses](https://www.trendhunter.com/trends/newspaper-dress): Jordan Chavez Captures an Industrial Black and White Scene (Category: Eco) Implication: Disruptive innovation opportunity: Embrace eco-friendly practices and materials to create fashion-forward clothing while minimizing environmental impact. - [Re-Used Tabloid Wardrobes](https://www.trendhunter.com/trends/recycled-newspaper-clothing): Recycled Newspaper Clothing by Ivano Vitali is Environment-Friendly (Category: Eco) Implication: The practice of producing fashion garments with recycled materials like newspapers provides an opportunity for disruptive innovation in the sustainable fashion industry. - [Newsworthy Flip Flops](https://www.trendhunter.com/trends/paper-flops): Paper Flops are Made Using Upcycled Newspapers (Category: Social Good) Implication: Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry to address environmental concerns. - [Upcycled Newsprint Decor](https://www.trendhunter.com/trends/newspaperwood): NewspaperWood by Mieke Meijer Turns Old News Into New Furniture (Category: Eco) Implication: Opportunity for furniture makers to incorporate eco-friendly materials like NewspaperWood into their designs and attract sustainability-conscious consumers. - [Surreal Vintage Collages](https://www.trendhunter.com/trends/wallace-berman-speaking-in-tongues): The Wallace Berman 'Speaking in Tongues' Exhibit is a Work of Art (Category: Fashion) Implication: Artists have the potential to disrupt traditional art forms and create new genres through the use of surreal vintage collages and assemblage art. - [Newspaper Designer Furniture](https://www.trendhunter.com/trends/mieke-dingen): Mieke Dingen Creates a Wood-Like Material Out of Old Newspaper (Category: Eco) Implication: Furniture manufacturers can explore the use of newspaper wood as a sustainable and eco-friendly alternative to traditional materials such as wood and plastic. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)