# Redirected Magazine Magazines are being redesigned for highly specialized purposes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 2, 2017 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/redirected-magazine ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Redirected Magazine trend? **Redirected Magazine:** Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 9, 2016 to Oct 31, 2017 - Published: Nov 2, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Redirected Magazine trend ### Specialized Magazine Content Brands are increasingly creating magazines with specialized, rare, or reformatted content to fuse the benefits of both the online media consumption world, and the tangible one. ### Crowdsourced Magazine Content Brands like VFILES are utilizing crowdsourcing to create magazines that are curated by the community and provide a deep look into what fuels youth today. ### Multi-Sensory Content Publications like Sense Familiar are incorporating scratch-and-sniff stickers to activate the sense of smell and create a unique experience for their readers. ## What the Redirected Magazine trend means for industry ### For Publishing There's a shift in the magazine publishing industry that business professionals should pay attention to, especially when it comes to specialized magazine content and crowdsourced magazines. ### For Fashion and Beauty Innovations in magazine publishing, such as audio-enabled and customized magazines, are disrupting the fashion and beauty industries and creating new opportunities for brands. ### For Mental Health and Wellness Publications like Anxy that center around mental health and wellness are shedding light on topics that were once taboo and provide opportunities for brands to make a difference. ## Workshop question What is a major source of competition for your products/services? How can your brand adopt or accommodate some of the elements that emerging competitors offer consumers? ## Trend signals for Redirected Magazine Trend score 4.2 out of 10, from popularity 62%, activity 57%, freshness 8%. - Popularity: 62% - Activity: 57% - Freshness: 8% ## Examples of the Redirected Magazine trend 7 featured examples from Mar 9, 2016 to Oct 31, 2017. - [Mental Health Magazines](https://www.trendhunter.com/trends/anxy): 'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame (Category: Pop Culture) Implication: Opportunity for innovative mental health publications to disrupt the traditional magazine industry and cater to an underrepresented audience. - [Miniature Media Magazines](https://www.trendhunter.com/trends/social-media-magazine): FKA Twigs is Making Social Media Magazine Issues within Instagram Posts (Category: Pop Culture) Implication: Opportunity to create innovative digital content that uses social media as a distribution and engagement channel. - [Crowdsourced Fashion Magazines](https://www.trendhunter.com/trends/vfiles-platform): WOMB is a Crowdsourced Magazine Created on VFILES' Platform (Category: Pop Culture) Implication: Opportunity to collaborate with young creators and stay attuned to the latest fashion trends of Millennials and Gen Z. - [Multi-Sensory Magazines](https://www.trendhunter.com/trends/sense-familiar): 'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People (Category: Art & Design) Implication: The publishing industry can incorporate multi-sensory elements into magazines to provide readers with more interactive and engaging experiences. - [Audio-Enabled Fashion Magazines](https://www.trendhunter.com/trends/first-fashion-mag-available-on-alexa): Amazon Alexa Now Reads Content Aloud from Fashion Fix Daily (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate voice skill technology to transform traditional fashion magazines into audio-enabled platforms. - [Custom Digital Beauty Magazines](https://www.trendhunter.com/trends/personalized-beauty): Powder is a New Web Mag That Provides Customized Product Recos (Category: Marketing) Implication: Powder's unique service provides disruption in the personalized beauty products market. - [Web-Curated Print Magazines](https://www.trendhunter.com/trends/first-print-edition): VFILES Has Launched Its First Print Edition but with an Online Twist (Category: Marketing) Implication: Fashion retailers can explore opportunities to create print magazines curated by their online communities, providing a unique and valuable content experience for their customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)