# Artistic Filmvertising Ad agencies redesign movie posters with a creative twist. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published Mar 8, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/redesign-movie-posters ## Key Figures - Trend score: 6.3/10 - Evidence articles: 9 ## What is the Artistic Filmvertising trend? **Artistic Filmvertising:** Giving classic movie posters an artistic touch, ad agencies have begun revamping these adverts’ original styles with minimalism and various forms of typography, turning them into more creative works that showcase films from a different angle. Today’s audience is more media- and art-conscious, not to mention more likely to ignore advertising; as such, marketers hoping to spark renewed interest in their brand must reconsider traditional advertising methods or mediums, and one way to do so is by integrating more artistic elements. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 22, 2010 to Mar 3, 2011 - Published: Mar 8, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Examples of the Artistic Filmvertising trend 9 featured examples from Jun 22, 2010 to Mar 3, 2011. - [Honest Best Picture Posters](https://www.trendhunter.com/trends/honest-best-picture-posters): The Shiznit Makes Literal Posters for This Year's Nominees (Category: Pop Culture) Implication: Disruptive innovation opportunity: Incorporate humor-driven marketing strategies into the film industry to engage and attract broader audiences. - [Super Simplistic Posters](https://www.trendhunter.com/trends/victor-hertz): Victor Hertz Creates Fantastic Minimalist Movie Posters (Category: Art & Design) Implication: Creating minimalist posters with common bathroom symbols presents a great opportunity to disrupt the traditional movie poster industry and offer a fresh take on movie posters. - [Chatty Film Prints](https://www.trendhunter.com/trends/37-posters): Typography Meets Movie Trivia in Posters by '37 Posters' (Category: Pop Culture) Implication: Designers can create a whole new industry of custom prints by coupling typography with movie quotes and references. - [Minimalist Movie Posters](https://www.trendhunter.com/trends/pedro-vidotto): Pedro Vidotto Turns Iconic Movies into Simplistic Artwork (Category: Art & Design) Implication: Disruptive innovation opportunities in movie promotions by creating minimalist posters that capture the essence of a film. - [Minimalist Oscar Posters](https://www.trendhunter.com/trends/minimalist-oscar-posters): The 2011 Best Picture Nominees get Made Over by David Lopez (Category: Pop Culture) Implication: The graphic design industry could take advantage of minimalist poster design by innovating techniques to create new forms of digital communication. - [Humorous Movie Recreations](https://www.trendhunter.com/trends/tyler-perry-movie-posters): Promotional Tyler Perry Movie Posters are Chuckle-Worthy (Category: Marketing) Implication: The film industry can utilize promotional stunts and humorous recreations to generate interest and drive ticket sales. - [Minimalistic Men Prints](https://www.trendhunter.com/trends/moxycreative-movie-posters): The Moxycreative Movie Posters are Inspired by Iconic Men's Style (Category: Art & Design) Implication: The trend towards minimalist movie posters provides an opportunity for graphic designers to offer a fresh perspective on visual storytelling. - [Sci-Fi Movie Poster Mashups](https://www.trendhunter.com/trends/matt-ranzetta): Matt Ranzetta Combines Star Wars with Classic Blockbusters (Category: Art & Design) Implication: Disruptive innovation opportunities for film studios and marketing agencies to create unique collaborations and promotional materials combining iconic movies and popular franchise… - [Eastern European Film Prints](https://www.trendhunter.com/trends/polish-poster-shop): Polish Poster Shop Adds a Traditional Twist to Popular Movies (Category: Art & Design) Implication: Having a fresh take in a traditional industry can disrupt how products are marketed and create new consumer interest. ## Themes within the Artistic Filmvertising trend ### Artistic Filmvertising Ad agencies revamp classic movie posters with an artistic and minimalist twist to appeal to media- and art-conscious audiences. ### Pop Culture-Inspired Artwork Artists creating works inspired by recognizable cultural moments must consider minimalism and simplicity to maximize consumer appeal. ### Traditional Eastern European Touch The Polish Poster Shop adds a regional spin to popular movies, creating captivating prints using pastels, brushes and paints. ## What the Artistic Filmvertising trend means for industry ### For Advertising Movie posters redesigned with an artistic twist reveal the need for creative and non-invasive advertising to appeal to modern media- and art-conscious consumers. ### For Pop Culture inspired artwork is an undying market with a broad consumer base, providing opportunities for artists and designers to create new and innovative works. ### For Regional Art Regional arts and crafts, like the traditional Eastern European style of The Polish Poster Shop prints, can be used to create unique and differentiated products and services for consumers. ## Trend signals for Artistic Filmvertising Trend score 6.3 out of 10, from popularity 88%, activity 92%, freshness 8%. - Popularity: 88% - Activity: 92% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Marketing - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Caviar-Inspired Collagen Eye Cream](https://www.trendhunter.com/trends/collagen-eye-cream) All articles: [Marketing](https://www.trendhunter.com/marketing)