# Redefined Valentine Valentine's Day promotions are adapted with the ongoing pandemic in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 1, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/redefined-valentine ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Redefined Valentine trend? **Redefined Valentine:** Valentine's Day promotions this year are vastly different and serve consumers new, restricted ways of living amidst the ongoing pandemic. Brands are offering everything from Valentine's themed virtual wine tastings to chef-made meals that can be enjoyed with a partner at home. ## The consumer insight behind the Redefined Valentine trend Since living with changing pandemic restrictions for the better part of a year, consumers around the world are craving a sense of normalcy. Despite the drastic changes they've undergone, people are still celebrating and finding ways to live their pre-pandemic lives, but in adapted ways that protect their safety and the safety of those around them. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 5 to Feb 1, 2021 - Published: Feb 1, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Redefined Valentine trend ### Adapted Celebrations Brands are offering new, restricted ways of celebrating holidays amidst the ongoing pandemic, such as Valentine's Day promotions with at-home options like virtual tastings and DIY kits. ### Increased Use of Virtual Platforms Brands are offering virtual experiences to provide fun and safe ways to connect with people during the pandemic, such as virtual tastings and masterclasses for Valentine's Day. ### Convenience With indoor dining spaces closed across the country, brands are offering gourmet meal kits that can be enjoyed at home or from afar for holidays such as Valentine's day. ## What the Redefined Valentine trend means for industry ### For Food and Beverage Industry The food and beverage industry is adapting to the pandemic by offering convenient gourmet meals and at-home options for holidays such as Valentine's Day. ### For E-commerce As people continue to spend more time at home, e-commerce is offering unique and high-quality products for at-home celebrations, such as gourmet meal kits and DIY jelly boxes for Valentine's Day. ### For Hospitality Industry The hospitality industry is pivoting towards new service models such as drive-thru dining in order to offer safe and socially-distant options for holidays and special occasions such as Valentine's Day. ## Workshop question How is your brand offering customers a sense of normlacy amidst ongoing uncertainties? ## Trend signals for Redefined Valentine Trend score 3.6 out of 10, from popularity 59%, activity 41%, freshness 9%. - Popularity: 59% - Activity: 41% - Freshness: 9% ## Examples of the Redefined Valentine trend 4 featured examples from Jan 5 to Feb 1, 2021. - [Luxury Jelly Kits](https://www.trendhunter.com/trends/jelly-box): The St. Valentine's Day Jelly Box Comes with Edible Gold Leaf (Category: Lifestyle) Implication: Luxury jelly kits and edible gold offer an opportunity for the gourmet food industry to market luxury ingredients and high-end food kits to consumers looking to create restaurant… - [Virtual Valentine's Tastings](https://www.trendhunter.com/trends/virtual-valentines): Ethel M Chocolates is Hosting Experiences for Valentine's Day Weekend (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to create virtual tasting experiences for various products, enabling consumers to enjoy unique experiences from their homes. - [Chef-Curated Valentine's Dinners](https://www.trendhunter.com/trends/valentines-dinner): Goldbelly Makes It Easy to Enjoy Special, Gourmet Meals at Home (Category: Lifestyle) Implication: Meal kit delivery companies can offer chef-curated, gourmet meal kits as a part of their product line. - [Valentine's Restaurant Drive-Ins](https://www.trendhunter.com/trends/white-castle-valentines-day): This Year at White Castle, Valentine's Day is Socially Distanced (Category: Lifestyle) Implication: The restaurant industry can benefit from the trend of drive-in dining experience, specialized holiday menus and carhop service as they provide opportunities for creative marketing… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)