# Redeeming Mead The mythical fermented honey-based beverage is given new life. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/redeeming-mead ## Key Figures - Trend score: 2.9/10 - Evidence articles: 10 ## What is the Redeeming Mead trend? **Redeeming Mead:** As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences. ## At a Glance - Evidence: 10 featured examples - Articles from: Dec 16, 2014 to Jan 18, 2020 - Published: May 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Redeeming Mead trend ### Craft Mead Brewing Consumers are embracing mead as a distinct category of its own, similarly to cider. ### Innovative Mead-Making Devices The device simplifies the process of brewing with just three simple steps. ### Natural Ingredients In Mead The Moonlight Meadery prides itself on its specialized concoctions that have come from its vast knowledge and careful selection of natural local ingredients. ## What the Redeeming Mead trend means for industry ### For Craft Brewing Industry Businesses can take advantage of the growing interest in small, creative, and local breweries. ### For DIY-Inspired Stores and Products Retailers and product makers can provide easy access and empowerment for consumers to create DIY-inspired products. ### For Alcoholic Beverage Industry The traditional alcoholic beverage industry can seek new ways to create and market their products, moving beyond established categories like beer and wine. ## Workshop question What is an old tradition within your industry that you could better leverage? ## Trend signals for Redeeming Mead Trend score 2.9 out of 10, from popularity 34%, activity 45%, freshness 8%. - Popularity: 34% - Activity: 45% - Freshness: 8% ## Examples of the Redeeming Mead trend 10 featured examples from Dec 16, 2014 to Jan 18, 2020. - [Modernized Mead Spirits](https://www.trendhunter.com/trends/vintage-mead): The Gosnells Vintage Mead Was Crafted for "The Modern Palate" (Category: Lifestyle) Implication: The craft beverage industry can explore the opportunity to create modernized mead spirits that cater to the evolving preferences of consumers. - [Manuka Honey Wines](https://www.trendhunter.com/trends/honey-wine): Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead (Category: Lifestyle) Implication: Capitalizing on honey's unique flavor by introducing a specialty range of wines to upscale markets. - [Internationally-Inspired Craft Meaderies](https://www.trendhunter.com/trends/superstition-meadery): Superstition Meadery Sources Unique Global Ingredients (Category: Lifestyle) Implication: The rising popularity of mead is driving growth in the craft beverage industry, with opportunities for new meaderies to enter the market and offer unique products. - [Egg White Cocktails](https://www.trendhunter.com/trends/creative-cocktail): This Creative Cocktail Called the Mead of Poetry Calls for an Egg White (Category: Lifestyle) Implication: Incorporating egg white cocktails into their offerings, bars and restaurants can attract customers seeking unique drinking experiences. - [Actor-Owned American Meaderies](https://www.trendhunter.com/trends/allwise): The All-Wise Meadery in NYC is Owned by Dylan Sprouse (Category: Lifestyle) Implication: The food and beverage industry continues to see innovation with increasing attention paid to unique, and locally sourced products. - [At-Home Cider Brewers](https://www.trendhunter.com/trends/cider-brewer): This Machine Converts Fruit Into Craft Ciders and Wine (Category: Lifestyle) Implication: Alchema's cider brewer disrupts the craft beverage industry by empowering consumers to create their own unique alcoholic beverages at home, challenging traditional models of produ… - [DIY-Inspired Meaderies](https://www.trendhunter.com/trends/enlightenment-wines): Enlightenment Wines Experiments with Natural Ingredients for Unique Flavors (Category: Lifestyle) Implication: Meaderies can tap into the market of DIY enthusiasts by providing resources and ingredients for customers to create their own mead at home. - [Sparkling Mead Beverages](https://www.trendhunter.com/trends/sparkling-mead): Lyme Bay Winery Introduced Two New Jack Ratt Meads (Category: Lifestyle) Implication: The introduction of canned mead products and the trend towards lower alcohol beverages can disrupt the traditional alcoholic beverage industry. - [Low-Alcohol Mead Beverages](https://www.trendhunter.com/trends/low-alcohol-mead): Mead-Maker Gosnells Developed 0.5% ABV Gosnells Low Alc (Category: Lifestyle) Implication: Innovation in low-alcohol and non-alcoholic beverages can be a disruptive opportunity for companies operating in the alcoholic beverages industry. - [Diversity Focused Meaderies](https://www.trendhunter.com/trends/moonlight-meadery): The Moonlight Meadery Uses Non-Pasteurized Honey and Unique Spices (Category: Lifestyle) Implication: Craft beverage industry, including mead, is ripe for disruptive innovation through unique production methods and flavor profiles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)