# Recycled Toiletry Toiletry brands are increasingly using recycled and organic materials. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Sep 10, 2024 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recycled-toiletry ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Recycled Toiletry trend? **Recycled Toiletry:** Toiletry companies are launching eco-friendly product lines with recycled and organic materials. Utilizing post-consumer recycled plastics, papers, and bamboo, these products further reduce the environmental footprint of single-use disposable papers, while only marginally increasing prices. ## The consumer insight behind the Recycled Toiletry trend Environmentally-conscious consumers find pride in using products from brands that align with their personal values. These consumers are far more likely to purchase products with recyclable packaging, recycled materials, and without single-use plastics. These consumers believe in voting with their dollar toward products that make progress toward a genuine greener future. As a result, brands from typically unsustainable industries, such as toiletries, are now turning to recycled materials. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 25, 2022 to Sep 10, 2024 - Published: Sep 10, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Recycled Toiletry trend ### Eco-Friendly Packaging Innovations in packaging materials focus on recyclability and reducing single-use plastics to cater to the rising demand for sustainable products. ### Zero-Waste Products The push for zero-waste operations leads to product lines emphasizing minimal to zero waste in both production and consumption stages. ### Sustainable Fibers The use of alternative materials like bamboo and recycled fibers is transforming product offerings to address concerns over environmental degradation and resource depletion. ## What the Recycled Toiletry trend means for industry ### For Consumer Goods Adoption of sustainable materials can drastically reduce the environmental footprint of everyday products and appeal to eco-conscious consumers. ### For Packaging Industry The shift toward recyclable and reduced CO2 packaging represents significant innovation opportunities in material science and design. ### For Forestry and Biomaterials Exploring alternatives like bamboo reshapes supply chains by reducing reliance on traditional timber and mitigating deforestation impacts. ## Workshop question How could your brand make a difference in its industry sector by incorporating post-consumer and recyclable materials? ## Trend signals for Recycled Toiletry Trend score 5.5 out of 10, from popularity 71%, activity 67%, freshness 28%. - Popularity: 71% - Activity: 67% - Freshness: 28% ## Examples of the Recycled Toiletry trend 5 featured examples from Aug 25, 2022 to Sep 10, 2024. - [Recyclable Paper Tissue Packaging](https://www.trendhunter.com/trends/premium-bath-tissue): ARIA Premium Bath Tissue Packaging Can Be Curbside Recycled (Category: Eco) Implication: The sector sees increasing integration of recyclable materials, responding to heightened awareness and demand for sustainable consumption. - [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper): Cushelle Tubeless Toilet Paper is Launching in the UK (Category: Eco) Implication: Paper product manufacturers can implement the ideas of Cushelle's tubeless toilet paper and create recyclable products that are more sustainable and eco-friendly. - [Recycled Paper Towels](https://www.trendhunter.com/trends/recycled-paper-towel): Reel Recycled Paper Towels are Premium, Tree-Free Paper Towels (Category: Eco) Implication: The paper products industry can explore the creation of more sustainable and eco-friendly options like Reel Recycled Paper Towels, in response to increasing consumer demand. - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco): Rollieco's Three-Ply Bamboo Toilet Paper is 100% Recycled (Category: Social Good) Implication: Manufacturing and marketing environmentally responsible consumer products aiming to reduce overall ecological footprints. - [Recycled Cardboard Toilet Papers](https://www.trendhunter.com/trends/tesco-paper-products): These Tesco Paper Products are for the Kitchen and Bathroom (Category: Eco) Implication: The retail industry can take advantage of the recycled paper product trend by offering sustainable household essentials to eco-conscious customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)