# Eco Vintage Eco fashion is blended with retro designs to literally merge the old with the new. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 8, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recycled-style ## Key Figures - Trend score: 6.0/10 - Evidence articles: 5 ## What is the Eco Vintage trend? **Eco Vintage:** Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 16, 2013 to Jul 3, 2014 - Published: Jul 8, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Eco Vintage trend ### Retro Eco-Fashion The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. ### Repurposed Materials Designers are exploring new ways to incorporate repurposed materials into their products to create a unique and more ethical identity. ### Customizable Sustainable Footwear Designers are creating sustainable and customizable footwear, using materials such as Merino wool and sustainable harvested cherry wood to push the shoe industry towards more eco-friendly options. ## What the Eco Vintage trend means for industry ### For Fashion The fashion industry offers a wide range of opportunities for businesses to create innovative products that appeal to consumers who are looking for eco-friendly and ethical options ### For Sustainability The sustainability industry offers opportunities for businesses to explore and promote eco-friendly and renewable products and services. ### For Footwear The footwear industry provides space for sustainable and eco-friendly designers to create customizable and eco-friendly products. ## Trend signals for Eco Vintage Trend score 6.0 out of 10, from popularity 90%, activity 83%, freshness 8%. - Popularity: 90% - Activity: 83% - Freshness: 8% ## Examples of the Eco Vintage trend 5 featured examples from Aug 16, 2013 to Jul 3, 2014. - [Recycled 50s Attire](https://www.trendhunter.com/trends/jolene-fung): Jolene Fung's Graduate Collection Remixes Retro Styling in a Sustainable Way (Category: Eco) Implication: Disruptive innovation opportunity: Integrate sustainable practices and materials into fashion production to meet the growing demand for eco-friendly clothing. - [Sustainable Retro-Inspired Fashion](https://www.trendhunter.com/trends/reformation-for-nasty-gal): The Reformation for Nasty Gal Campaign Stars Sarah Stephens (Category: Eco) Implication: Disruptive innovation opportunity: Integrate sustainable practices and affordable pricing into the fashion industry, catering to eco-conscious customers. - [Eco-Friendly Interchangeable Shoes](https://www.trendhunter.com/trends/ecoshoes): These Eco-Shoes are One-of-a-Kind Customizable Designs (Category: Eco) Implication: The sustainable fashion industry is disrupting traditional fashion industry practices by focusing on producing clothing and accessories that are eco-friendly, socially responsible… - [Custom Merino Wool Flats](https://www.trendhunter.com/trends/start-to-follow-woolwalker): The WoolWalker Invites You to Design Your Own Natural Footwear (Category: Eco) Implication: The fashion industry can take advantage of the trend of customizable footwear by offering personalized shoe design options. - [Retro Repurposed Purses](https://www.trendhunter.com/trends/original-flea-bag): The Original Flea Bag is Made Up of Old Leather Material for a Mod Look (Category: Eco) Implication: The fashion industry can capitalize on the demand for sustainable and vintage-inspired accessories by incorporating repurposed materials and retro designs into their product lines. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)