# Recycled Sight Upcycled eyewear satiates consumer demand for sustainable fashion choices. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2014, updated Feb 20, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recycled-sight ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Recycled Sight trend? **Recycled Sight:** Moving beyond one-for-one campaigning, brands are taking a new approach by offering recycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy. Decreasing cost for manufacturers while still maintaining brand appeal, upcycled fashion offers the consumer a rich story behind an otherwise ordinary product, which in turn helps positively reinforce the purchase and creates a cult following that's traditionally unattainable by corporately manufactured styles. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 4 to Aug 27, 2013 - Published: Jan 29, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Recycled Sight trend ### Upcycled Fashion Offering upcycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy creates a cult following and positively reinforces the purchase. ### Environmentally conscious materials Using environmentally conscious materials like recycled skateboards, vinyl records and bamboo creates an eye-catching product that offers ideal support. ### Sustainable Business Ethos Consumers want an economical alternative, but would still like to have some of the familiarity of standard products. Eco Optics offers a contemporary style, an eco advantage, and a sustainable business ethos ready for the future. ## What the Recycled Sight trend means for industry ### For Fashion & Apparel Upcycling old, forgotten or discarded materials into unique fashion statement pieces encourages eco-conscious and fashion-savvy consumers to opt for sustainable fashion choices. ### For Eyewear Creating eyewear from recycled materials like old skateboards, vinyl records, and bamboo not only provides a unique fashion statement but also promotes sustainability. ### For Sustainability Sustainability is not just a trend but also a way for businesses to contribute to a better environment, reduce waste, and create a positive impact on communities. ## Trend signals for Recycled Sight Trend score 4.6 out of 10, from popularity 72%, activity 58%, freshness 8%. - Popularity: 72% - Activity: 58% - Freshness: 8% ## Examples of the Recycled Sight trend 4 featured examples from Jun 4 to Aug 27, 2013. - [Vinyl Record Eyewear](https://www.trendhunter.com/trends/vinylize-eyeglasses): Vinylize Eyeglasses Repurposes Old Records into Wearable Fashion (Category: Eco) Implication: Disruptive innovation opportunity in the eyewear industry to incorporate unconventional materials like vinyl records into frame designs. - [Contemporary Recycled Eyewear](https://www.trendhunter.com/trends/eco-optics): Eco Optics Offers Chic Styles That Are Made From Recycled Materials (Category: Social Good) Implication: Eyewear companies can incorporate sustainable and eco-friendly practices to appeal to environmentally conscious consumers. - [Upcylced Wooden Shades](https://www.trendhunter.com/trends/recycled-eyewear): These Recycled Eyewear Shades are Ideal for Eco-Conscious Beach Bums (Category: Eco) Implication: The fashion industry can benefit from incorporating recycled materials and sustainable practices to meet the increasing demand for eco-conscious products. - [Upcycled Skateboard Eyewear](https://www.trendhunter.com/trends/handmade-eyewear): Sk8Shades Produces Hand-Made Eyewear in a Garage in South Africa (Category: Eco) Implication: There is an opportunity to create unique, eco-friendly eyewear products like Sk8Shades' upcycled sunglasses within the eyewear industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)