# EnviroWear Recycled fashion becomes more green without losing style. By [Rose Nazarali](https://www.trendhunter.com/Rosemina) | Published Jun 10, 2009, updated Jun 25, 2009 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recycled-eco-wear-fashion-becomes-environmetally-conscious-without-losing-s ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the EnviroWear trend? **EnviroWear:** The fashion world is becoming eco-friendly and turning toward recycled materials to aid in this world-wide shift. Consumers are starting to become more aware of the resources they consume, and many are turning towards fashions that will help in reducing their ecological footprints and remaining stylish. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 31 to Jun 7, 2009 - Published: Jun 10, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the EnviroWear trend ### Eco-Friendly Fashion Consumers are starting to become more aware of the resources they consume, turning towards eco-friendly fashion items made from recycled or sustainable materials. ### Upcycling Designers are recycling all sorts of unusual materials into jewelry, accessories, and clothing, retaining just enough of their original form to be recognizable upon closer inspection. ### Ethical Products Customers seek products that reduce their carbon footprint by being constructed from upcycled materials, and companies can appeal to green-loving demographics by adapting their product lines accordingly. ## What the EnviroWear trend means for industry ### For Fashion Industry Eco-friendly fashion and upcycling have the potential to drastically reduce the ecological footprint of the fashion industry. ### For Jewelry Industry Jewelry designers can use unusual materials in their creations, like old cutlery or plastic bags, appealing to the eco-conscious consumer. ### For Retail Companies can commit to producing ethical and eco-friendly products, like Debenhams and Adili, in an effort to appeal to consumers with a desire to reduce their carbon footprint. ## Trend signals for EnviroWear Trend score 4.7 out of 10, from popularity 65%, activity 67%, freshness 8%. - Popularity: 65% - Activity: 67% - Freshness: 8% ## Examples of the EnviroWear trend 8 featured examples from Mar 31 to Jun 7, 2009. - [Plastic Bag Jewelry](https://www.trendhunter.com/trends/recycled-plastic-bag-jewelry-etsy-artisans-make-eco-chic-jewelry): Etsy Artisans Recycle To Make Eco Chic Yarn Accessories (Category: Eco) Implication: The fashion industry can find disruptive innovation opportunities by exploring the use of recycled plastic bags in their designs and collections. - [Recycled T-Shirt Dresses](https://www.trendhunter.com/trends/dresses-made-from-recycled-tee-shirts): Fun Eco Chic Looks by Angela Johnson Designs (Category: Eco) Implication: Designing and producing sustainable fashion using recycled and upcycled materials could disrupt the traditional fashion industry and attract environmentally conscious consumers. - [Scrap-Happy Fashion](https://www.trendhunter.com/trends/luxirare-clothes-from-beer-bottle-caps-playing-cards): Luxirare's Clothes Use Beer Bottle Caps & Playing Cards (Category: Eco) Implication: Using sustainable and upcycled materials to create fashion products, or providing DIY fashion kits for consumers. - [Scrappy Eco Jewelry](https://www.trendhunter.com/trends/mia-morikawa-kapowwow-jewelry): Mia Morikawa Makes KA/POW/WOW From Discarded Designs (Category: Eco) Implication: Companies that focus on eco-conscious or unique designs within the accessory market may find success in the growing market for personalized fashion. - [Cutlery Jewelry](https://www.trendhunter.com/trends/McFlashpants-Cutlery-Jewelry): McFlashpants Turns Old Silverware into Sparkly Eco Accessories (Category: Eco) Implication: The fashion industry can explore disruptive innovation opportunities by incorporating upcycled fashion accessories. - [Haute Sustainable Shoes](https://www.trendhunter.com/trends/vivienne-westwood-melissa-three-strap-sandal): Recycled Plastic 'Three Strap' Sandals by Vivienne Westwood and Melissa (Category: Eco) Implication: The fashion industry has a tremendous opportunity to shift towards sustainable practices and materials. - [Eco-Friendly Bow Shirts](https://www.trendhunter.com/trends/eco-bow-tees-adilis-eco-chic-collections): Adili Tee Shirts Are Chic and Environmentally-Conscious (Category: Eco) Implication: The fashion industry can incorporate eco-friendly materials and ethical practices into their supply chain to meet the growing demand for sustainable clothing. - [Plastic Suits](https://www.trendhunter.com/trends/eco-friendly-womens-suit-recycled-plastic): Eco-Friendly Women's Apparel From Debenhams (Category: Eco) Implication: Fashion retailers can incorporate eco-friendly clothing lines utilizing upcycled materials to meet the demand for sustainable fashion choices. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)