# Recycled Confection Brands that specialize in confections are prioritizing recycled materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 5, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recycled-confection ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Recycled Confection trend? **Recycled Confection:** Candy brands are increasingly incorporating recycled materials into their packaging in order to reduce the environmental impact of their products, and showcase themselves at the forefront of sustainability. ## The consumer insight behind the Recycled Confection trend As consumers become more socially and politically aware. they're increasingly aligning themselves with brands that embody the same values they do. Now, more consumers are willing to go out of their way in order to purchase from brands that align with their personal beliefs--whether those are social, political or environmental. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 22, 2020 to Jan 24, 2023 - Published: Mar 5, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Recycled Confection trend ### Recycled Packaging Candy brands are incorporating recycled materials into their packaging to prioritize sustainability, reducing their environmental impact and appealing to consumers' values. ### Eco-friendly Packaging Materials The introduction of eco-friendly packaging materials such as paper-based solutions and post-consumer recycled (PCR) materials offer an environmental solution for companies. ### Plant-Based Confectionery Vegan, plant-based confectionery products, including Easter eggs, offer an alternative for consumers with allergies or following a plant-based diet. ## What the Recycled Confection trend means for industry ### For Packaging Industry Incorporating recycled materials or introducing eco-friendly materials can contribute to creating a competitive advantage for confectionery brands. ### For Food Industry Plant-based confectionery products offer a new opportunity for the food industry to cater to a growing market of health-conscious or plant-based consumers. ### For Waste Management Industry Collaborating with companies to create recyclable packaging and educate consumers on proper recycling contributes to the waste management industry's efforts towards sustainability. ## Workshop question How is your brand aligning with its customers' values? ## Trend signals for Recycled Confection Trend score 3.7 out of 10, from popularity 62%, activity 37%, freshness 14%. - Popularity: 62% - Activity: 37% - Freshness: 14% ## Examples of the Recycled Confection trend 7 featured examples from Nov 22, 2020 to Jan 24, 2023. - [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging): Amcor LifeSpan Performance Paper is Arriving in Europe (Category: Eco) Implication: The packaging industry will need to innovate and adopt sustainable materials to meet the growing demand for eco-friendly packaging solutions. - [Recyclable Trick-or-Treat Bags](https://www.trendhunter.com/trends/trick-or-treat-bags): Mars and Rubicon are Tackling Halloween Packaging Waste (Category: Eco) Implication: Candy manufacturers could invest in eco-friendly packaging and partner with waste and recycling companies as part of their corporate social responsibility programs. - [Plant-Based Snack Bar Wrappers](https://www.trendhunter.com/trends/compostable-bar-wrappers): BAR-U-EAT Compostable Bar Wrappers are BPI-Certified (Category: Marketing) Implication: The food packaging industry has an opportunity to innovate and meet consumer demand for sustainable and eco-friendly options with compostable packaging. - [Plant-Based Easter Chocolates](https://www.trendhunter.com/trends/moo-free-easter-eggs): Moo Free Easter Eggs are Arriving in Two Varieties (Category: Marketing) Implication: The food and beverage industry can innovate by offering plant-based and sustainably packaged holiday treats to consumers. - [Plant-Based Chocolate Refreshments](https://www.trendhunter.com/trends/chocomel-plantbased): Chocomel Plant-Based Comes in One-Liter Tetra Paks (Category: Lifestyle) Implication: The launch of Chocomel Plant-Based showcases the potential for innovation and growth in the food and beverage industry through developing sustainable plant-based alternatives. - [PCR Chocolate Packaging](https://www.trendhunter.com/trends/holdsworth-chocolates): Holdsworth Chocolates Created a Box That's 100% Post-Consumer Recycled (Category: Eco) Implication: Companies have an opportunity to incorporate sustainable packaging practices, such as Holdsworth Chocolates' use of post-consumer recycled material, into their products. - [Reduced Plastic Candy Packaging](https://www.trendhunter.com/trends/pack-light-and-pack-right): Mondelēz International is Removing Plastic Trays from Candy Boxes (Category: Eco) Implication: The reduction of plastic packaging in the candy industry by Mondelēz International presents a potential disruptive innovation opportunity for other food and beverage companies to… ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Living Fungal Textiles](https://www.trendhunter.com/trends/programmable-fungal-platform) All articles: [Eco](https://www.trendhunter.com/eco)