# Recycled Art Inspired creations through recycled materials is good PR. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 6, 2008, updated Nov 19, 2009 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recycled-art-inspired-creations-through-recycled-materials-as-good-pr ## Key Figures - Trend score: 3.8/10 - Evidence articles: 3 ## What is the Recycled Art trend? **Recycled Art:** Hundreds of artists are turning aluminum cans into art instead of bringing them to the recycling depot. Red Bull capitalized on this by offering a creative challenge which promotes environmental awareness and harnesses the growing need for self-expression and creativity, while promoting their brand. ## At a Glance - Evidence: 3 featured examples - Articles from: Jan 16 to Jun 10, 2008 - Published: Oct 6, 2008 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Recycled Art trend ### Upcycling Artists are increasingly turning recycled materials into creative works of art, promoting environmental awareness through their creations. ### Branded Art Brands like Red Bull are creating branded art exhibits that challenge artists to create unique sculptures out of their products. ### Crowdsourcing Creativity Companies like Red Bull are creating art contests that provide opportunities for creative people to showcase their talents and get recognized. ## What the Recycled Art trend means for industry ### For Sustainability Business professionals in sustainability industries can explore the idea of upcycling discarded materials and using them for creative purposes. ### For Marketing Companies in the marketing industry can leverage the idea of branded art exhibits to generate buzz and create unique experiences for their audiences. ### For Arts and Culture Professionals in the arts and culture industry can utilize crowdsourcing creativity to engage their audience and promote artistic expression. ## Trend signals for Recycled Art Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 8%. - Popularity: 50% - Activity: 56% - Freshness: 8% ## Examples of the Recycled Art trend 3 featured examples from Jan 16 to Jun 10, 2008. - [Artvertising](https://www.trendhunter.com/trends/artvertising-red-bull-art-of-can-exhibit): Red Bull Art of Can Exhibit (Category: Art & Design) Implication: Companies in the advertising and marketing industry can explore artvertising as a disruptive innovation to capture attention and engage with consumers in unique ways. - [Artvertising (Update)](https://www.trendhunter.com/trends/red-bull-art-of-can): Red Bull Art of Can Exhibit (Category: Marketing) Implication: The Art of Can exhibit is an example of how the beverage industry can create innovative marketing campaigns that engage consumers beyond product consumption - [High-Energy Art Contests](https://www.trendhunter.com/trends/high-energy-sculptures-red-bull-art-of-can): Red Bull Art of Can (UPDATE) (Category: Eco) Implication: Disruptive innovation opportunity: Merge art and environmentalism by creating art installations that convey important messages about sustainability and conservation. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)