# Recyclable Hygiene Popular toothpaste brands develop recyclable packaging for their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 19, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recyclable-hygiene ## Key Figures - Trend score: 6.2/10 - Evidence articles: 10 ## What is the Recyclable Hygiene trend? **Recyclable Hygiene:** Recyclable packaging coming from large toothpaste brands is showcasing how companies can prioritize waste-reduction without having to alter their business models entirely. These innovative packaging designs allow consumers to feel better about using these disposable products. ## The consumer insight behind the Recyclable Hygiene trend As the consequences of today's consumption habits make themselves known on the environment, more consumers are looking to change their lifestyles in order to reduce their personal impact. However, with large companies being the main environmental aggressors, consumers are increasingly demanding they make changes and help empower them to be more environmentally friendly. ## At a Glance - Evidence: 10 featured examples - Articles from: Jul 1, 2019 to Mar 21, 2024 - Published: May 19, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Recyclable Hygiene trend ### Recyclable Packaging Large toothpaste brands and dental care companies are innovating with fully recyclable packaging for their products to address consumer demand for eco-friendliness. ### Eco-Friendly Formulas Oral care companies are prioritizing product formulas that are free from harmful ingredients and packaging that is responsibly dealt with after its useful life. ### Unique Oral Care Products Companies are creating unique oral care products, such as toothpaste jellies, that use different ingredients for color, flavor, texture, and added functional benefits. ## What the Recyclable Hygiene trend means for industry ### For Personal Care Products Companies that produce personal care products, including toothpaste and oral care items, could prioritize recyclable packaging, eco-friendly formulas, and unique products for consumers seeking better-for-you options. ### For Packaging and Manufacturing Innovations in recycling and manufacturing of eco-friendly packaging products could be a disruptive force for the personal care sector, providing support for developing better packaging solutions. ### For Environmental Consulting Businesses producing environmentally-focused products could benefit from consulting services from professionals specializing in reducing their carbon footprint while creating eco-friendly products. ## Workshop question What's a significant environmentally positive change your brand could make. ## Trend signals for Recyclable Hygiene Trend score 6.2 out of 10, from popularity 85%, activity 79%, freshness 22%. - Popularity: 85% - Activity: 79% - Freshness: 22% ## Examples of the Recyclable Hygiene trend 10 featured examples from Jul 1, 2019 to Mar 21, 2024. - [Refillable Toothpaste Dispensers](https://www.trendhunter.com/trends/refillable-toothpaste-dispenser): Happier Beauty Has Launched an Aluminum Toothpaste Tube (Category: Eco) Implication: The launch of refillable toothpaste dispensers by Happier Beauty highlights a growing innovation opportunity for more sustainable and circular personal care products. - [Vegan Toothpaste Jellies](https://www.trendhunter.com/trends/toothpaste-jelly): Lush Cosmetics' Colorful Toothpaste Jelly Boasts a Unique Texture (Category: Lifestyle) Implication: Oral care industry players can develop vegan, jelly-like oral care products to satisfy the growing consumer demand for natural and sustainable oral care options. - [Sustainable Toothpaste Tablets](https://www.trendhunter.com/trends/gudyu-toothpaste-tablets): GudYu Toothpaste Tablets Have a Zero-Waste Profile (Category: Fashion) Implication: The oral care industry can benefit from developing products that focus on sustainability and eco-conscious practices to meet consumer preferences. - [Recyclable Toothpaste Tubes](https://www.trendhunter.com/trends/colgate-toothpaste-tube): All Colgate Toothpaste Tubes Will Be Recyclable by 2023 (Category: Eco) Implication: Toothpaste companies have an opportunity to differentiate themselves and lead the oral care industry in sustainability and eco-friendliness. - [Refillable Travel Toothpaste Tubes](https://www.trendhunter.com/trends/refillable-toothpaste-tubes): The Matador Refillable Toothpaste Tubes are Infinitely Reusable (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop refillable packaging solutions for various personal care products, such as shampoo, conditioner, and body wash, for conscious consumers. - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch): Elgydium’s 3D Toothpaste Pouches are Ready to Recycle (Category: Eco) Implication: The shift toward recyclable, mono-material packaging in the oral care industry could pave the way for other eco-friendly innovations in the industry. - [Zero-Plastic Toothpastes](https://www.trendhunter.com/trends/plastic-free-toothpaste): Paist is a Cleanly Formulated Plastic-Free Toothpaste (Category: Lifestyle) Implication: Zero-plastic toothpastes present a disruptive innovation opportunity for the oral care industry to adopt sustainable practices. - [Targeted Eco-Friendly Toothpastes](https://www.trendhunter.com/trends/eco-friendly-toothpaste): Spotlight Oral Care's Toothpaste Tubes are Fully Recyclable (Category: Eco) Implication: The oral care industry can explore disruptive innovations in creating eco-friendly toothpaste tubes and developing toothpaste products with targeted clinical focuses. - [Fully Recyclable Toothpaste Packaging](https://www.trendhunter.com/trends/sensodyne-pronamel): Sensodyne Pronamel Tubes are Ready to Recycle (Category: Eco) Implication: The oral care industry can take advantage of the trend of sustainable packaging and develop eco-friendly packaging solutions like Sensodyne Pronamel tubes. - [Fully Recyclable Toothpaste Tubes](https://www.trendhunter.com/trends/recyclable-toothpaste-tube): Tom's of Maine Boasts a First-of-Its-Kind Packaging Innovation (Category: Eco) Implication: The personal care industry can explore the use of recyclable packaging solutions to meet the growing consumer demand for sustainable products. ## Recent trend clusters - 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