# Recreational Start-Up Promoting personal interests, entrepreneurs create businesses around leisure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 29, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/recreational-startup ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Recreational Start-Up trend? **Recreational Start-Up:** Gen Y -- better known as the entrepreneurial generation -- is combining business and pleasure. With the availability of online tools and resources to launch one's own business, there's nothing stopping the millennial from basing an entire venture on a leisurely interest. This presents a challenge for those looking to hire from this youth generation in that Gen Y is more able than any other generation to only do what they love, so offerings from employers must tap into one's true passion. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 25, 2014 to Oct 21, 2015 - Published: Oct 29, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Recreational Start-Up trend ### Leisure-Based Ventures Entrepreneurs are creating businesses around personal interests and leisure, tapping into true passion and enjoyment. ### Gamification of Workspaces Workspaces are infusing elements of play and gaming to inspire creativity and productivity. ### Co-Living and Co-Working Spaces Shared living and working spaces are becoming more affordable, accessible and luxurious, perfect for young, urban professionals. ## What the Recreational Start-Up trend means for industry ### For Hospitality and Tourism The travel and tourism industry can benefit from leisure-based ventures like Experitus, which gives travelers a more all-encompassing experience. ### For Real Estate The need for affordable co-living and co-working spaces in urban environments is growing, presenting a disruptive innovation opportunity for the real estate industry. ### For Technology Gamified workspaces and smart home features in co-living spaces bring together technology and design, creating an alluring environment for millennials. ## Trend signals for Recreational Start-Up Trend score 4.7 out of 10, from popularity 67%, activity 68%, freshness 8%. - Popularity: 67% - Activity: 68% - Freshness: 8% ## Examples of the Recreational Start-Up trend 7 featured examples from Sep 25, 2014 to Oct 21, 2015. - [Gamified Work Spaces](https://www.trendhunter.com/trends/gamified-work-space): The MacPaw Office Space is Designed with Elements of a Computer Chip (Category: Art & Design) Implication: The IT industry can explore gamified work spaces and tech-inspired meeting rooms to create a unique and engaging office environment. - [Urban Co-Living Spaces](https://www.trendhunter.com/trends/coliving-spaces): The 'Common' Start-Up Opens Its First Communal Home in High-Priced NYC (Category: Art & Design) Implication: The real estate industry can explore disruptive innovation opportunities by capitalizing on the growing demand for affordable co-living and luxurious communal living spaces. - [World Travel Start-Ups](https://www.trendhunter.com/trends/remote-year): Remote Year Helps People Find Work as They Explore the Globe for a Year (Category: Business) Implication: Offering unique travel experiences for remote workers, creating a new market within the travel industry. - [Outdoor Co-Working Spaces](https://www.trendhunter.com/trends/coworking-space): The TreeXOffice Breathes Fresh Air into More Traditional Workplaces (Category: Art & Design) Implication: Creating outdoor co-working spaces in hotels and cafes to attract remote workers and business travelers. - [Shared Office Memberships](https://www.trendhunter.com/trends/matchbox-studio): The MatchBOX Studio Provides a Collaborative Space for Entrepreneurs (Category: Business) Implication: Co-working spaces can consider more collaborative options like The MatchBOX Studio to attract entrepreneurs and startups. - [Travel Experience Websites](https://www.trendhunter.com/trends/travel-experience-platform): 'Experitus' is Travel Experience Platform for Purchasing Local Lessons (Category: World) Implication: The travel and tourism industry can embrace the trend of offering unique local experiences to travelers seeking more meaningful and educational trips. - [Experimental Drug Start-Ups](https://www.trendhunter.com/trends/mytomorrows): Ronald Brus' myTomorrows is the Latest Take on the Dallas Buyers Club (Category: Lifestyle) Implication: Opportunity for pharmaceutical companies to expand their operations and partner with companies like myTomorrows to get their treatments to market and reach more patients. ## Recent trend clusters - [Hosted Leisure](https://www.trendhunter.com/protrends/hosted-leisure) (World) - [Curated Voyages](https://www.trendhunter.com/protrends/curated-voyages) (World) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Limited-Edition In-Room Coffee Pairings](https://www.trendhunter.com/trends/sofitel-x-nespresso) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) All articles: [World](https://www.trendhunter.com/world)