# Recovery Tea Brands incorporate recovery-focused ingredients into their tea products and branding. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recovery-tea ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Recovery Tea trend? **Recovery Tea:** Brands that offer tea-based beverages are prioritizing "recovery" in the branding and benefits their products have to offer--whether that's pre or post-exercise, or for those experiencing jetlag. Such items cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care. ## The consumer insight behind the Recovery Tea trend Consumers want to live full, balanced and active lives, however, doing so can sometimes necessitate downtime in order to physically recover. From this, the need for convenient and reliable products that enable them to bounce back quickly arises. To the busy consumer, solutions that can be seamlessly integrated into their routine enable them to live life to the fullest. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 7, 2018 to Mar 20, 2019 - Published: Mar 20, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Recovery Tea trend ### Wellness Recovery Brands are prioritizing wellness recovery in their tea-based beverage branding and product benefits, which cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care. ### Functional Beverages Functional antioxidant drinks and hemp-infused hydration are examples of how the food and beverage industry is offering consumers convenient nutrition to effortlessly combat the effects of free radicals and boost recovery. ### Themed Tea Sets Creating themed tea sets like workout teas and luxurious master-blended tea sets offer unique opportunities to appeal to niche markets that prioritize health, fitness, and luxury experiences. ## What the Recovery Tea trend means for industry ### For Food and Beverage The food and beverage industry's focus on functional benefits, wellness recovery, and unique themed gift sets provide ample opportunity for companies to innovate by blending different trends for new consumers. ### For Luxury Goods Luxurious master-blended tea sets curated by prestigious locations and packaged to suit different lifestyles open up opportunities for luxury goods companies to offer unique, personalized brand experiences. ### For Fitness and Wellness Workout-themed teas and wellness-focused beverage branding cater to consumers who prioritize a holistic approach to their physical and mental well-being and offer opportunities to create specific products and services to meet their needs. ## Workshop question How could your brand market an added benefit to its existing product/service? ## Trend signals for Recovery Tea Trend score 4.3 out of 10, from popularity 58%, activity 63%, freshness 8%. - Popularity: 58% - Activity: 63% - Freshness: 8% ## Examples of the Recovery Tea trend 4 featured examples from Sep 7, 2018 to Mar 20, 2019. - [Luxurious Master-Blended Tea Sets](https://www.trendhunter.com/trends/tealeaves-gift-sets): The Tealeaves Gift Sets are Perfect for the Holiday Season (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce tea gift sets as a premium, high-end gourmet food and beverage option. - [Workout-Themed Tea Sets](https://www.trendhunter.com/trends/workout-tea): David's Tea Created a Set of Workout Teas to Support Physical Activity (Category: Lifestyle) Implication: The tea industry can take advantage of this trend by creating other wellness-themed tea sets and expanding their offerings to cater to health-conscious consumers who also prioriti… - [Antioxidant-Rich Berry Beverages](https://www.trendhunter.com/trends/berry-infused-water): ax-water's Berry-Infused Water Provides Functional Benefits (Category: Lifestyle) Implication: Beverage companies can capitalize on the increasing demand for functional and healthier drink options by incorporating aronia berries into their product line. - [Hydrating Hemp Drinks](https://www.trendhunter.com/trends/hemp-drink): PLNT's Iced Tea and Fruit Water Beverages Contain an Active Hemp Extract (Category: Lifestyle) Implication: The beverage industry can capitalize on the disruptive innovation opportunity of creating hydrating hemp drinks infused with active hemp extract. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)