# Reclaimed Rugby The classic rugby shirt inspires a range of new interpretations. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 24, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reclaimed-rugby ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Reclaimed Rugby trend? **Reclaimed Rugby:** As the must-have pieces of the season begin to reveal themselves across Instagram feeds—rugby shirts, in particular, appear to be making a comeback in a major way. This signals to a continuation of the sport-specific inspirations of recent summers past. ## The consumer insight behind the Reclaimed Rugby trend Today, many consumers have a dynamic lifestyle where they strive to find a balance between work, their family, their social lives, and so on. Being continuously on-the-go, many look for performance-driven products that will support their active lifestyles. However, consumers often do not want to sacrifice aesthetics for function and in order to be more confident and comfortable in their day-to-day, they look for products that strike a balance between the two. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 30, 2018 to May 25, 2019 - Published: May 24, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reclaimed Rugby trend ### Sports-Informed Fashion The comeback of sport-specific inspirations provides a disruptive innovation opportunity to create high-performance products that also strike a balance between function and aesthetics. ### Upcycling Creating new pieces of fashion from vintage materials provides a sustainable and eco-friendly disruptive innovation opportunity. ### Hybrid Apparel Combining different styles, aesthetics and silhouettes to create new fashion items provides a disruptive innovation opportunity for daring designers to create clothing that stands out from the crowd. ## What the Reclaimed Rugby trend means for industry ### For Sports Apparel The trend of sport-specific inspirations provides an opportunity for apparel companies to offer high-performance, comfortable and stylish clothing. ### For Sustainable Fashion The trend of upcycling vintage materials provides an opportunity for fashion brands to reduce their carbon footprint and create eco-friendly and unique pieces of clothing. ### For Fast Fashion The trend of creating hybrid apparel provides an opportunity for fast fashion brands to create new and trendy items quickly and efficiently. ## Workshop question What timeless style can you look to in order to inspire contemporary inspirations that will appeal to consumers on multiple levels? ## Trend signals for Reclaimed Rugby Trend score 3.7 out of 10, from popularity 42%, activity 61%, freshness 8%. - Popularity: 42% - Activity: 61% - Freshness: 8% ## Examples of the Reclaimed Rugby trend 5 featured examples from Aug 30, 2018 to May 25, 2019. - [Preppy Street Style Fashion](https://www.trendhunter.com/trends/preppy-street-style): Rowling Blazers Offers an Eclectic Menswear Line for Fall/Winter 2018 (Category: Fashion) Implication: The apparel industry can incorporate elements of preppy and street styles to appeal to a wider consumer base. - [Floral-Printed Rugby Sets](https://www.trendhunter.com/trends/rugby-set): NOAH Launches a Matching Set of Apparel Centered Around Rugby Shapes (Category: Lifestyle) Implication: Fashion retailers can leverage the trend toward matching apparel and floral prints to create new and unique product offerings. - [Cozy Sports-Informed Streetwear](https://www.trendhunter.com/trends/undefeated-holiday): The UNDEFEATED Holiday 2018 Capsule Boasts Comfortable Elements (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate augmented reality into the fashion industry to create virtual fitting rooms that enhance the online shopping experience. - [Upcycled Militaristic Graphic Apparel](https://www.trendhunter.com/trends/vintage-polo): These Ralph Lauren Pieces Feature Vintage Polo Materials (Category: Eco) Implication: The fashion industry can benefit from upcycling by creating exclusive limited-edition collections that appeal to environmentally conscious consumers. - [Breezy Rugby Shirt Dresses](https://www.trendhunter.com/trends/joe-fresh-rugby-dress): The Joe Fresh Rugby Dress is Ideal for Summer Days Spent Outside (Category: Fashion) Implication: Fashion brands have the opportunity to leverage the reclamation of the rugby shirt trend to create new and exciting designs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)