# Recipe-Regulated Living Consumers plan meals using systems that avoid food waste. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 31, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reciperegulated-living ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Recipe-Regulated Living trend? **Recipe-Regulated Living:** Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 20, 2015 to Oct 15, 2016 - Published: Oct 31, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Recipe-Regulated Living trend ### Recipe-regulated purchasing Consumers are embracing services that enable them to purchase ingredients portioned per recipe to avoid food waste and that tap into the desire for hyper-convenience. ### Family-friendly recipe subscriptions Subscription services are providing recipes for large families, providing a hassle-free dinner solution for busy families. ### Locally sourced meal kits Meal delivery services are focusing on sharing ready-to-cook kits prepared with seasonal and local farm-to-table ingredients, helping consumers support local farmers. ## What the Recipe-Regulated Living trend means for industry ### For Grocery Stores Grocery stores can expand their offerings to include recipe kits and ingredient stations for consumers looking for convenience and no food waste. ### For Meal Delivery Services Meal delivery services can tailor their offerings to suit families or use locally sourced ingredients to appeal to ethically minded customers. ### For Retail Design Retail design agencies can create in-store fixtures that feature recipe cards to give food buyers access to gourmet meal ideas without added cost. ## Workshop question What ways does your business promote or integrate elements of sustainability? How could you make that process more systematized and convenient? ## Trend signals for Recipe-Regulated Living Trend score 4.5 out of 10, from popularity 68%, activity 60%, freshness 8%. - Popularity: 68% - Activity: 60% - Freshness: 8% ## Examples of the Recipe-Regulated Living trend 5 featured examples from Jun 20, 2015 to Oct 15, 2016. - [Recipe-Based Grocery Stores](https://www.trendhunter.com/trends/recipe-kits): This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients (Category: Business) Implication: Introducing recipe kit retail stores can disrupt the traditional grocery retail model. - [Recipe-Themed Grocery Displays](https://www.trendhunter.com/trends/grocery-display): Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers (Category: Business) Implication: Grocery stores can disrupt the market by incorporating recipe cards and ingredient information in their retail displays, appealing to foodies and at-home cooks. - [Locally Sourced Meal Kits](https://www.trendhunter.com/trends/fuud): 'Fuud' Makes and Delivers Ready-to-Cook Farm-to-Table Meals (Category: Lifestyle) Implication: The food delivery industry has an opportunity to expand its offerings by partnering with local farmers and chefs to create new, unique and sustainable meal options. - [Family-Friendly Recipe Subscriptions](https://www.trendhunter.com/trends/recipes-for-large-families): This Service Provides Recipes for Large Families (Category: Lifestyle) Implication: Disruptive innovation opportunities for subscription-based services that provide meal plans and recipes for large families. - [Dinner Party Delivery Services](https://www.trendhunter.com/trends/feastive): Feastive Mails Consumers a Complete Dinner Party (Category: Lifestyle) Implication: The food delivery industry can explore the expansion of services to cater for group meals and dinner parties. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)