# Recipe Discovery Consumers search for inventive ways to master preparing their own goods. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/recipe-discovery ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Recipe Discovery trend? **Recipe Discovery:** As DIY and maker culture continue to gain momentum on a mainstream level, consumers are becoming more aware and interested in the details of making their own food and beverages. In search of delight and novelty, consumers actively seek out unique ways to re-discover the art of making their own goods, indicating that everyday tasks can easily be transformed into experiential activities. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 15, 2015 to Jan 12, 2016 - Published: Oct 29, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Recipe Discovery trend 6 featured examples from Jul 15, 2015 to Jan 12, 2016. - [Experiential Coffee Boutiques](https://www.trendhunter.com/trends/coffee-store): Nespresso's Flagship Coffee Store Encourages Tasting and Discovery (Category: Marketing) Implication: Opportunity for coffee retailers to create experiential stores that showcase their brand, flavors, and engage with customers. - [Science-Based Cookbooks](https://www.trendhunter.com/trends/traditional-recipes): This Book Uses the Power of Science to Enhance Traditional Recipes (Category: Lifestyle) Implication: Opportunity for publishing houses to create science-based cookbooks for culinary enthusiasts. - [Recipe Discovery Platforms](https://www.trendhunter.com/trends/exciting-recipes): This Website Supplies Users with Exciting Recipes from Top Bakers (Category: Lifestyle) Implication: The food and beverage industry can take advantage of exclusive recipe platforms like Baker's Batch to showcase unique recipes, promote new products, and engage with a dedicated co… - [Lifestyle-Specific Food Apps](https://www.trendhunter.com/trends/food-discovery): This Food Discovery Platform Relies on Social Data to Inform Users (Category: Tech) Implication: The food tech industry can capitalize on the trend of food discovery platforms like Nomsy by developing innovative solutions that enhance personalized food recommendations, stream… - [Subscription Bread Kits](https://www.trendhunter.com/trends/bread-kit): 'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread (Category: Lifestyle) Implication: Food subscription services can expand their offerings by including bread kits in their product line. - [HD Digital Cookbooks](https://www.trendhunter.com/trends/hd-tablet): The Key Ingredient 'Recipe Reader' HD Tablet Helps Chefs Prepare Food (Category: Tech) Implication: Digital publishing companies can leverage the popularity of HD digital cookbooks to create new revenue streams through subscription services and e-commerce partnerships. **Workshop question:** What would a DIY version of your brand's offering look like? ## Themes within the Recipe Discovery trend ### Experiential Retail Brands can create experiential retail stores that enhance the customer's discovery and enjoyment of their products. ### Science-Based Food Preparation Incorporating scientific principles into food preparation can help consumers enhance the taste and presentation of their food. ### Lifestyle-Specific Apps Apps can be created to help users find food that fits their specific lifestyle and dietary preferences, while also providing a social platform to connect with others who share their lifestyle. ## What the Recipe Discovery trend means for industry ### For Food and Beverage Incorporating unique and scientific principles into food preparation, while also catering to consumers' unique dietary lifestyles can disrupt the food and beverage industry. ### For Retail Creating experiential retail stores can disrupt the retail industry by enhancing the consumer's engagement with products. ### For Technology Creating digital cookbooks and lifestyle-specific apps disrupt the technology industry by providing new and innovative ways for consumers to engage with technology. ## Trend signals for Recipe Discovery Trend score 3.1 out of 10, from popularity 45%, activity 42%, freshness 8%. - Popularity: 45% - Activity: 42% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) - [Tasting Ladders](https://www.trendhunter.com/protrends/bourbon-sampler-packs) (Lifestyle) ## Trending in Lifestyle - [Dessert-Inspired Holiday Coffee Drinks](https://www.trendhunter.com/trends/dessert-inspired-holiday-coffee-drinks) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)