# Re-Branding Richness Cheese gets a makeover in the eyes of consumers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 27, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rebranding-richness ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Re-Branding Richness trend? **Re-Branding Richness:** Whereas cheese used to be viewed as an indulgence, the blurred lines between artisan and health food have opened this rich ingredient up to more light treatments. This speaks to a shift in consumer desire -- it seems trustworthiness and authenticity is more of a priority than true nutritional health. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 12, 2015 to Nov 25, 2016 - Published: Oct 27, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Re-Branding Richness trend ### Blurring of Artisan and Health Food The blurring of artisan and health food is opening up rich ingredients, such as cheese, to lighter treatments and healthier alternatives. ### Nutrition-focused Snacks The growing demand for on-the-go snacks has led to the creation of nutritionally complete snack kits that provide consumers with a healthy boost. ### Innovative Snack Cheese Innovative methods of making snack cheese, like popping gouda cheese, are offering consumers a new way to experience traditional cheese products. ## What the Re-Branding Richness trend means for industry ### For Food and Beverage The food and beverage industry is seeing a shift towards healthier options, with an emphasis on protein and nutritionally complete products. ### For Snack Foods The snack food industry is adapting to consumers' fast-paced lifestyles by creating portable and mixable snacks that can be enjoyed on-the-go. ### For Cheese Products Innovative cheese products, such as those made with cottage cheese, offer consumers a healthier and lighter alternative to traditional cheese products. ## Workshop question Where can you build stronger rapport with your consumer base and how does your messaging indicate trust? ## Trend signals for Re-Branding Richness Trend score 4.8 out of 10, from popularity 64%, activity 71%, freshness 8%. - Popularity: 64% - Activity: 71% - Freshness: 8% ## Examples of the Re-Branding Richness trend 4 featured examples from Sep 12, 2015 to Nov 25, 2016. - [Nutritionally Balanced Snacks](https://www.trendhunter.com/trends/balanced-breaks): The New Balanced Breaks Snacks are Made for Nutritious Snacking (Category: Lifestyle) Implication: The snack food industry can innovate by creating more nutritionally balanced options that cater to busy consumers looking for both flavor and functionality in their snacks. - [Popped Cheese Snacks](https://www.trendhunter.com/trends/snack-cheese): 'Cheesepop' is an Innovative Snack Cheese That's Like Popcorn (Category: Unique) Implication: Innovation opportunities in the snack food industry to create unique and delicious snacks using novel ingredients and production methods. - [Cottage Cheese-Based Yogurts](https://www.trendhunter.com/trends/Nordica-Smooth): The 'Nordica Smooth' Snack is Packed with Protein & Sweet Flavors (Category: Lifestyle) Implication: Innovate within the dairy industry sector by improving and expanding product lines that align with current health trends. - [Assorted Snack Packs](https://www.trendhunter.com/trends/cheese-and-crackers): Kerry Ireland's 'Scoffies' Pair Fruit, Chocolate, Cheese and Crackers (Category: Life-Stages) Implication: Snack manufacturers can explore the production of mixable snack containers, like the Cheesestrings Scoffies, to capture consumers' interest in interactive and customizable snack e… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)