# Infantized Activity As childhood activity decreases, parents and brands reframe healthy living. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jun 4, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/rebranding-activity ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Infantized Activity trend? **Infantized Activity:** Activity for North American children is no longer an assumed pastime, which has lead to the rebranding of activity as hip to enhance parental social status and childhood health levels. Traditionally mature workouts are given a juvenile makeover to satisfy children looking to emulate adulthood and avoid the progress of child obesity. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 26, 2013 to Jun 4, 2014 - Published: Jun 4, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Themes within the Infantized Activity trend ### Childhood obesity prevention through gamification The use of interactive and gamified experiences to inspire children to be more active and eat healthier. ### Children's fitness products and gear The creation of fitness equipment and gear designed specifically for children, such as treadmills and yoga mats. ### Parent-child fitness activities The rise of parent-child fitness activities, such as mother-daughter yoga and fitness-encouraging playgrounds. ## What the Infantized Activity trend means for industry ### For Health and wellness Businesses in this industry can incorporate gamification technology and create fitness products and gear specifically for children. ### For Children's products This industry can focus on creating fitness equipment and tools that engage and motivate children to stay active. ### For Family leisure and entertainment Businesses in this industry can incorporate fun and interactive fitness activities for families to participate in together, such as fitness-encouraging playgrounds and family-friendly yoga classes. ## Trend signals for Infantized Activity Trend score 3.4 out of 10, from popularity 53%, activity 43%, freshness 8%. - Popularity: 53% - Activity: 43% - Freshness: 8% ## Examples of the Infantized Activity trend 6 featured examples from Sep 26, 2013 to Jun 4, 2014. - [Mother-Daughter Yoga Photography](https://www.trendhunter.com/trends/laura-kasperzak): Instructor Laura Kasperzak Adorably Poses with Her Preschooler (Category: Life-Stages) Implication: The fitness industry has the opportunity to create family-friendly yoga classes and products that cater to parents and children practicing yoga together. - [Fitness-Encouraging Playgrounds](https://www.trendhunter.com/trends/attivo-by-john-ditchburn): Attivo by John Ditchburn Helps Children Become More Active (Category: Art & Design) Implication: The playground equipment manufacturing industry has the opportunity to capitalize on the trend of fitness-encouraging playgrounds by developing innovative and customizable product… - [Veggie-Eating Child Games](https://www.trendhunter.com/trends/funfair-in-your-mouth): 'Funfair In Your Mouth' Encourages Kids to Eat Healthier (Category: Lifestyle) Implication: Opportunity for sauce makers and food companies to develop innovative products or games that encourage healthier eating habits in children. - [Baby Yoga Mats](https://www.trendhunter.com/trends/baby-yoga-mats): The Little Yoga Mat Sells Yoga Gear Suitable for Tiny Tots (Category: Lifestyle) Implication: The market for children's fitness products, including baby yoga mats, has the potential to grow as more parents embrace healthy habits for their kids. - [Kiddie Workout Equipment](https://www.trendhunter.com/trends/treadmill-for-kids): This Treadmill for Kids Adds Fun to Their Fitness (Category: Life-Stages) Implication: Companies that manufacture fitness equipment can explore developing specialized equipment for children to tap into a growing market. - [Vivid Toddler Fitnesswear](https://www.trendhunter.com/trends/baby-yoga): These Baby Yoga Pants from Etsy Shop MuladharaYoga are Fashion-Forward (Category: Lifestyle) Implication: Athleisure brands can tap into the infant fitness clothing market. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)