# Re-Branded Protein Protein powder shakes its stereotypical branding for more a more subtle appeal. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rebranded-protein ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Re-Branded Protein trend? **Re-Branded Protein:** Long known for its bold and stereotypically "macho" visual branding that targeted a very specific customer, protein powder is being re-branded by many health companies in a way that reflects more contemporary design ideals, and that would appeal to a wider range of consumers. This shift highlights the high value consumers place on inclusion, which can manifest in something as simple as aesthetics. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 23, 2016 to Mar 27, 2018 - Published: Mar 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Re-Branded Protein trend ### Re-Branded Protein The re-branding of protein powder reflects consumers' valuation of more inclusive visual branding and design aesthetics. ### Individual Sachets Consumers are interested in cleaner, more packaging-efficient ways to consume protein powder supplements. ### Adaptogenic and Prebiotic Powders Companies are incorporating adaptogenic and prebiotic ingredients into protein powders to promote additional well-being benefits beyond protein intake. ## What the Re-Branded Protein trend means for industry ### For Health and Wellness The protein powder industry is heavily influenced by trends in health and wellness as consumers prioritize nutritional ingredients and packaging transparency. ### For Packaging and Design Re-branding and elegant packaging designs are an important area for disruption within the protein powder industry. ### For Functional Foods Companies are prioritizing functional benefits such as adaptogens and prebiotic fibers in addition to protein content as consumers seek out products that improve well-being in multiple ways. ## Workshop question How can your brand employ design to appeal to a broader range of consumers? ## Trend signals for Re-Branded Protein Trend score 4.3 out of 10, from popularity 62%, activity 60%, freshness 8%. - Popularity: 62% - Activity: 60% - Freshness: 8% ## Examples of the Re-Branded Protein trend 7 featured examples from Dec 23, 2016 to Mar 27, 2018. - [Mood-Boosting Prebiotic Powders](https://www.trendhunter.com/trends/uplift-food): Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More (Category: Lifestyle) Implication: The food and beverage industry can explore the development of functional food products that incorporate prebiotic fibers and resistant starches for mood management. - [Elegant Protein Powder Packaging](https://www.trendhunter.com/trends/protein-powder-packaging): 'Chapter 2' Favors a Soft Color Scheme for Its Protein Products (Category: Lifestyle) Implication: The health supplements industry can benefit from disruptive innovation opportunities by focusing on packaging and promoting protein powder products with softer color schemes and c… - [Individual Whey Protein Sachets](https://www.trendhunter.com/trends/healthy-protein-powders): The whey’d Healthy Protein Powders Have a Designer Packaging (Category: Lifestyle) Implication: The fitness and supplements industry can benefit from individual protein packaging, as it caters to the needs of active individuals looking for convenience. - [Adaptogenic Protein Powders](https://www.trendhunter.com/trends/protein-blends): Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks (Category: Lifestyle) Implication: The health and wellness industry can leverage adaptogenic protein powders to provide functional and nourishing products to consumers. - [Prenatal Protein Shakes](https://www.trendhunter.com/trends/prenatal-protein): Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the trend of prenatal snack foods and functional protein powders by developing and marketing innovative and nutritious products… - [Tropical Protein Powders](https://www.trendhunter.com/trends/protein-from-plants): Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the fitness and health industry to cater to the increasing demand for plant-based protein products. - [Seductive Supplement Mixes](https://www.trendhunter.com/trends/protein-powder-drink): The Cute Nutrition Porn Star Martini is a Non-GMO Protein Powder Drink (Category: Lifestyle) Implication: Brands in the sports nutrition industry can tap into the trend of seductive protein powders and create innovative and appealing products for female athletes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)