# Rebranded Hip Brands relaunch products with a fresh approach to target younger audiences. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 12, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/rebranded-hip ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Rebranded Hip trend? **Rebranded Hip:** Marketers are increasingly narrowing their focus on the Millennial generation, going so far as rebranding their image to appear more youthful and hip to appeal to this large market group. Millennials present a huge opportunity for brands as they comprise consumers who are vocal about their brand preferences and comfortable spending money. According to the CEO of Buzz Marketing Group, Tina Wells, Millennials in their 20s spend thousands a month, and the younger their age, the more disposable is their income. Thus, for companies that are more rooted in tradition and "old-fashioned" themes, rethinking your brand image may be in order. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 25 to Aug 29, 2012 - Published: Sep 12, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Rebranded Hip trend 4 featured examples from Aug 25 to Aug 29, 2012. - [Luxury Car Songstress Endorsements](https://www.trendhunter.com/trends/lana-del-ray-jaguar): Lana Del Ray Jaguar F-Type Ad Campaign Targeted at Young & Hip (Category: Autos) Implication: Luxury car brands can leverage celebrity endorsements and offer personalized features to attract younger buyers and boost sales. - [Family Restaurant Nightclub Makeovers](https://www.trendhunter.com/trends/club-applebees): Club Applebee's Will Offer Entertainment & Bar Atmosphere (Category: Business) Implication: The introduction of Club Applebee's underscores the potential for innovative concepts within the restaurant industry, particularly those targeting the after-hours crowd. - [Scooter Lifestyle Hubs](https://www.trendhunter.com/trends/la-vespa-vita): Vespa USA's La Vespa Vita Website Offers Style, Photos & Content (Category: Autos) Implication: Automotive brands can create digital lifestyle hubs and user-generated content platforms to connect with their customers and promote their products. - [Indie Broth Branding](https://www.trendhunter.com/trends/campbells-hipsterinspired-soups): Campbell's Hipster-Inspired Soups Appeal to a Younger Generation (Category: Life-Stages) Implication: The food packaging industry can embrace disruptive innovation opportunities by developing creative and eye-catching designs that appeal to younger and hip demographics. ## Themes within the Rebranded Hip trend ### Youthful Rebranding Companies are rebranding to appear more youth centric in order to appeal to the Millennial generation, tapping into their willingness to spend money and voice brand preferences. ### Celebrity Endorsement Major brands are using celebrity endorsements to appeal to youthful target markets as they present significant business opportunities. ### Revitalizing Traditional Products Marketing strategies that work towards breathing new life and hip vibes into existing products have tremendous potential to increase profitability and reimagine old brands. ## What the Rebranded Hip trend means for industry ### For Food & Beverage Companies explore youth-centric rebranding by introducing exotic flavors & prettier packaging, and revitalizing traditional food items. ### For Automotive Auto brands are using celebrity endorsements and youthful campaigns to reach a young and hip audience, paving the way for disruptive innovation opportunities. ### For Entertainment An increasing number of traditional establishments are catering to late-night revelers by transforming themselves into late-night hotspots, providing disruptive innovation opportunities for other businesses in the entertainment industry. ## Trend signals for Rebranded Hip Trend score 3.1 out of 10, from popularity 54%, activity 31%, freshness 8%. - Popularity: 54% - Activity: 31% - Freshness: 8% ## Recent trend clusters - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Routine Indulgence](https://www.trendhunter.com/protrends/holiday-breakfast-flavors) (Lifestyle) - [Intentional Retreats](https://www.trendhunter.com/protrends/emotion-based-travel) (World) - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Prebiotic Soda Cans](https://www.trendhunter.com/trends/prebiotic-soda-cans) All articles: [Marketing](https://www.trendhunter.com/marketing)