# Rebranded Green Recognizing a need to stay relevant, brands incite eco-conscious makeovers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 13, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rebranded-green ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Rebranded Green trend? **Rebranded Green:** The high instance of eco-conscious products flooding the market is placing increased stress on household name brands to a point that many are adapting with complete rebranding initiatives to stay competitive against new players. Putting usability and simplicity front and center, brands are appealing to eco-conscious consumers with brand familiarity that promises dependable results and accountability. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 19, 2013 to Jan 21, 2014 - Published: Feb 13, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Rebranded Green trend ### Eco-Friendly Packaging Brands are adapting to eco-conscious consumers with complete rebranding initiatives and cutting-edge packaging designs. ### Sustainable Transportation The growing concern for the environment has led to the birth of more fuel-efficient transportation designs, paving the way for hybrid and electric vehicles. ### Refillable Packaging Refillable packaging designs are gaining popularity in the consumer goods space, providing an environmental option for consumers. ## What the Rebranded Green trend means for industry ### For Consumer Goods Consumer goods brands are being challenged to adapt to the increasing demand for eco-friendly products and sustainable initiatives. ### For Automotive The automotive industry is undergoing a transformation with the rise of hybrid and electric vehicles. ### For Packaging The packaging industry is being disrupted by eco-friendly packaging alternatives like biodegradable and refillable packaging. ## Trend signals for Rebranded Green Trend score 4.7 out of 10, from popularity 83%, activity 49%, freshness 8%. - Popularity: 83% - Activity: 49% - Freshness: 8% ## Examples of the Rebranded Green trend 7 featured examples from Oct 19, 2013 to Jan 21, 2014. - [Coffee Chain Guerilla Gardening](https://www.trendhunter.com/trends/starbucks-seedpod): The Starbucks Seedpod by Freddie Jordan Shows Sustainable Future (Category: Eco) Implication: Establishing sustainable agriculture and gardening practices within the food and beverage industry. - [Upcycled Hotel Linen Bags](https://www.trendhunter.com/trends/marriott-bed-linen-tote): The Marriott Bed Linen Tote Turns Old Sheets into New Totes (Category: Eco) Implication: The Marriott Bed Linen Tote creates innovative opportunities for hotels to upcycle retired materials into new items for their guests. - [Eco-Friendly Four-Engine Autos](https://www.trendhunter.com/trends/2015-honda-fit): The New 2015 Honda Fit Generation is a Four-Engine Green Car (Category: Autos) Implication: The automotive industry can capitalize on the trend towards green cars and integrate sustainable practices and technologies. - [Refillable Stainless Steel K-Cups](https://www.trendhunter.com/trends/ekobrew-elite-cup): The Ekobrew Elite Cup is Environmentally Consious (Category: Eco) Implication: Coffee retailers can sell refillable stainless steel K-Cups like Ekobrew Elite Cup as a sustainable option to single-use plastic coffee pods. - [Slimming LED Light Bulbs](https://www.trendhunter.com/trends/phillips-slimstyle-light-bulbs): Phillips Introduces Energy Effiecent SlimStyle Light Bulbs (Category: Eco) Implication: The slimming LED light bulbs trend can transform the lighting industry with the adoption of energy-efficient and long-lasting bulbs. - [Biodegradable Champagne Sheaths](https://www.trendhunter.com/trends/champagne-bottle-packaging): Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging (Category: Eco) Implication: The alcoholic beverages industry can explore the use of biodegradable and sustainable packaging to align with shifting consumer preferences and reduce environmental impact. - [Subtle Hypermiling Car Concepts](https://www.trendhunter.com/trends/volkswagen-twin-up): The Volkswagen Twin Up! Seats Four and Gets 214 MPG (Category: Autos) Implication: The automotive industry can explore eco-friendly designs and hybrid engine technologies to meet growing demands for fuel-efficient vehicles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)