# Rebranded Durable Camera equipment is protected with cases that rebel against wearable solutions. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 4, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/rebranded-durable ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Rebranded Durable trend? **Rebranded Durable:** Extending the existing capabilities of photography equipment, cases and accessories that aid the adventurous photographer are taking precedent in response to portability issues. Combating against the wearable camera movement, the designs allow consumers to take professional equipment with them everywhere as opposed to having individual devices, which speaks to a passé attitude for devices that only serve one function in amidst a consumer demographic obsessed with multifunctional design. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 27 to Dec 13, 2013 - Published: Feb 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Rebranded Durable trend ### Rugged Camera Equipment Cases Camera equipment cases have been designed to combat portability issues and allow photographers to take professional equipment to any terrain with ease, instead of having individual devices. ### Tablet and Phone Photography Add-ons Advanced tablet and phone accessories have been developed to turn your devices into professional photography tools that can provide high-quality photographs. ### Car Camera Mounts Innovative camera mounts designed to provide unique perspectives, have been developed to give amateur and advanced directors a secure platform on any part of a vehicle for shooting high-quality videos and films. ## What the Rebranded Durable trend means for industry ### For Photography Equipment Manufacturing By embracing rugged and protective designs that cater to the adventurous demographic, camera equipment manufacturers can provide consumers with camera accessories that offer multifunctional design. ### For Mobile Device and Accessories Manufacturing Mobile phone and accessory manufacturers can benefit from incorporating advanced photography technology in their devices that can turn them into versatile photography tools combined with inbuilt security and protection features. ### For Automobile Accessories Manufacturing By collaborating with relevant industry players, manufacturers can produce camera mounts and accessories that cater to the automotive demographic, providing state-of-the-art devices for capturing unique video perspectives. ## Trend signals for Rebranded Durable Trend score 3.9 out of 10, from popularity 63%, activity 46%, freshness 8%. - Popularity: 63% - Activity: 46% - Freshness: 8% ## Examples of the Rebranded Durable trend 5 featured examples from Mar 27 to Dec 13, 2013. - [Waterproof Camera Cases](https://www.trendhunter.com/trends/outex-pro-kit): The Outex Pro Kit Protects Expensive Gear from the Elements (Category: Tech) Implication: The photography equipment industry can explore disruptive innovations in creating more advanced and durable camera cases to cater to the growing demand for protecting expensive ge… - [Conducive Phone Photography Kits](https://www.trendhunter.com/trends/photography-kits): The FotoPro Master Kit is Ideal for Your iPhone 5 (Category: Tech) Implication: Disruptive innovation opportunity: Introduce innovative camera equipment and accessories to meet the evolving needs of professional photographers. - [Camera-Enabled Smartphone Cases](https://www.trendhunter.com/trends/iphone-camera-case): The BRIC+ Productivity Case is an iPhone Camera Case (Category: Unique) Implication: Disruptive innovation opportunity: Develop innovative smartphone accessories that cater to the growing demand for advanced photography capabilities. - [Photographer Tablet Protectors](https://www.trendhunter.com/trends/ipad-camera): The iOgrapher iPad Camera Case Provides Professional Quality (Category: Tech) Implication: Companies in the camera accessory industry can expand their product lines by creating innovative tablet photography accessories. - [Car Hood Camera Mounts](https://www.trendhunter.com/trends/suction-cup-camera-mount-by-thanko): The Suction Cup Camera Mount by Thanko Easily Captures Unique Angles (Category: Autos) Implication: Automakers and aftermarket accessory manufacturers can incorporate camera mounting systems into their designs and create new revenue streams. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - 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