# Rebellious Collabs Street artists collaborate with mainstream fashion designers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 14, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rebellious-collabs ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Rebellious Collabs trend? **Rebellious Collabs:** Once considered to be a defiant culture that was largely stigmatized, street art is now popping up in the mainstream in the form of collaborations between street artists and fashion designers. This shift comes as brands seek to overthrow tradition to better and more authentically appeal to younger generations, considering their vast online presence and general purchasing power. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 24, 2016 to Mar 14, 2018 - Published: Mar 14, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rebellious Collabs trend ### Street Art Goes Mainstream Brands are collaborating with street artists to appeal to younger generations. ### Graffiti-printed Apparel Designers are creating versatile graffiti-printed apparel suitable for formal and casual wear. ### Artist-Created Clothing Fashion labels are incorporating artwork and drawings by artists on garments. ## What the Rebellious Collabs trend means for industry ### For Fashion Industry Fashion labels are collaborating with street artists and incorporating graffiti prints into their collections. ### For Streetwear Industry Streetwear brands are collaborating with street artists to create limited edition collections. ### For Art Industry Artists are getting more recognition and exposure through their collaborations with fashion brands. ## Workshop question How can your brand create authentic connections with Millennials and Gen Z? ## Trend signals for Rebellious Collabs Trend score 4.7 out of 10, from popularity 65%, activity 66%, freshness 8%. - Popularity: 65% - Activity: 66% - Freshness: 8% ## Examples of the Rebellious Collabs trend 5 featured examples from Aug 24, 2016 to Mar 14, 2018. - [Cartoon Streetwear Apparel](https://www.trendhunter.com/trends/cartoon-streetwear): The GucciGhost Collection Blends High Fashion With Street Style (Category: Fashion) Implication: The fashion industry now has the opportunity to collaborate with street artists to create unique and playful designs that appeal to a broader audience. - [Artist-Incorporated Menswear](https://www.trendhunter.com/trends/rochambeau): Rochambeau's Fall Line Incorporates Aaron Curry's Notes and Sketches (Category: Fashion) Implication: Incorporating artistic elements into menswear collections to create unique and innovative designs. - [Street Artist-Created Sneakers](https://www.trendhunter.com/trends/fatima-de-juan): Roberto Cavalli Taps Fatima de Juan to Craft a New Shoe Print (Category: Fashion) Implication: Collaborating with street artists to design clothing or footwear can create disruptive and unique collections that appeal to younger generations. - [Limited Graffiti Streetwear](https://www.trendhunter.com/trends/graffiti-streetwear): Benibla Collaborated with Legendary Graffiti Artist FUZI on a New Line (Category: Fashion) Implication: The limited graffiti streetwear collection by Benibla and FUZI offers disruptive innovation opportunities for fashion brands to incorporate urban art into their designs. - [Graffiti-Printed Blazers](https://www.trendhunter.com/trends/graffitiprinted): Futura Joined with NIGOLD by UNITED ARROWS for a Short Series of Apparel (Category: Fashion) Implication: Fashion industry players can collaborate with artists like Futura to produce highly-coveted limited-edition clothing lines. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)