# Reality Rendering As the online world blends with the offline, web design follows suit. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 28, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/reality-rendering ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Reality Rendering trend? **Reality Rendering:** The line between online and offline living is becoming blurred at an accelerated rate, which is being acknowledged in website design. Consumers are beginning to view the two worlds as synonymous with one another, which requires is resulting in design that either mimics or enhances real life interaction. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 26 to Jun 27, 2014 - Published: May 28, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Reality Rendering trend ### Blurring Online and Offline Design As the line between online and offline living blurs, website design mimics or enhances real life interaction. ### Virtual Reality Applications Innovative virtual reality applications, from browsing to gaming, are increasingly popular and immersive. ### Interactive Digital Marketing Interactive digital marketing campaigns like Instagram websites allow for engagement and provide easy access to purchase products. ## What the Reality Rendering trend means for industry ### For E-Commerce E-commerce businesses can incorporate virtual reality applications and interactive digital marketing to enhance the shopping experience. ### For Travel and Tourism Travel and tourism businesses can use virtual tours to attract potential travelers and promote their destinations. ### For Entertainment and Gaming The entertainment and gaming industries can expand to incorporate virtual reality and new immersive technologies. ## Trend signals for Reality Rendering Trend score 4.5 out of 10, from popularity 75%, activity 51%, freshness 8%. - Popularity: 75% - Activity: 51% - Freshness: 8% ## Examples of the Reality Rendering trend 5 featured examples from Mar 26 to Jun 27, 2014. - [Terrifying Online Drowning Simulators](https://www.trendhunter.com/trends/sortie-en-mer): Sortie En Mer Promotes the Use of Lifejackets Through Fear (Category: Lifestyle) Implication: The virtual reality industry can leverage simulators to create immersive safety training experiences. - [Interactive Mobile Catalogs](https://www.trendhunter.com/trends/ikea-ps): IKEA PS 2014 on the Move Was Presented in Full on Instagram (Category: Art & Design) Implication: The interactive mobile catalog trend presents a disruptive innovation opportunity for retail companies to enhance the online shopping experience and boost sales. - [Virtual French Tours](https://www.trendhunter.com/trends/google-night-walk): Google Night Walk Will Let Users Take a Virtual Tour of Marseilles (Category: World) Implication: The tourism industry could benefit from offering virtual tours to consumers, especially for those who may not be able to travel due to cost or other limitations. - [Virtual Reality Arcade Games](https://www.trendhunter.com/trends/chuck-e-cheese-birthday): A Chuck E Cheese Birthday Game Will Now Be Offered in Oculus Rift (Category: Life-Stages) Implication: Virtual reality arcade games enhance the entertainment experience and attract more customers to amusement venues. - [Virtual Reality Internet Browsers](https://www.trendhunter.com/trends/firebox): The FireBox Lets Users Immerse Themselves in the Online World (Category: Pop Culture) Implication: Virtual reality companies can capitalize on the integration of VR with internet browsing by developing innovative and user-friendly virtual reality browsers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)