# Reality Gaming Computer and virtual fantasy graphics overswarming real life. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 17, 2008, updated Nov 13, 2008 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/reality-gaming-computer-and-virtual-fantasy-graphics-overswarming-real-life ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Reality Gaming trend? **Reality Gaming:** Instead of the virtual portrayal of real life in video games, clever marketing agencies of major gaming companies are integrating video games into real life. Due to the ubiquity and popularity of gaming, these campaigns are incredibly enticing, and also eye catching as the concept is still relatively new. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 3 to Sep 15, 2008 - Published: Oct 17, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Reality Gaming trend ### Real Life/Real World Integration Incorporating video games into real life settings to create unique experiences can be a new marketing tool ### Video Game-inspired Musical Instruments Tweaking video game controllers to turn them into actual musical instruments opens up new avenues for creativity ### Gaming-inspired Fashion Accessories and Furniture Creating fashion and furniture items inspired by video games opens up a new market for unique, niche products ## What the Reality Gaming trend means for industry ### For Marketing and Advertising Integrating video games into real-life settings for unique experiences can be a new marketing tool for businesses ### For Music Industry Tweaking video game controllers to create musical instruments opens up new avenues for creativity for the music industry ### For Fashion and Furniture Design Creating fashion and furniture items inspired by video games opens up a new market for unique, niche products ## Trend signals for Reality Gaming Trend score 4.4 out of 10, from popularity 61%, activity 63%, freshness 8%. - Popularity: 61% - Activity: 63% - Freshness: 8% ## Examples of the Reality Gaming trend 5 featured examples from Feb 3 to Sep 15, 2008. - [Real Life Cartoon Pets](https://www.trendhunter.com/trends/925-real-life-pickachu-buying-a-real-pokemon): $925 Million Living Pokemon Pikachu (Category: Unique) Implication: Integrating virtual reality technology and anime-inspired collectibles into the entertainment industry to offer immersive and engaging experiences for fans and consumers. - [Play Guitar Hero On Your T-Shirt](https://www.trendhunter.com/trends/t-shirt-the-hero-guitar): The Guitar Hero (Category: Tech) Implication: The use of technology allows fashion companies to create unique and interactive clothing that enhances the customer experience and engagement. - [Game Controller Furniture](https://www.trendhunter.com/trends/nes-controller-works): Coffee Table / Storage Box / NES Controller Works! (Category: Tech) Implication: The furniture manufacturing industry can explore new product lines that combine gaming elements with functional design, catering to the growing market of nostalgic gamers. - [Real Rock Band Uses Plastic Instruments](https://www.trendhunter.com/trends/the-new-genre-of-rock-guitar-zeros): Guitar Zero's (Category: Tech) Implication: The music industry can explore the potential of using popular video game controllers as musical instruments, opening up new opportunities for music innovation. - [Gaming Fashion](https://www.trendhunter.com/trends/wiimote-cufflinks): Wiimote Cufflinks (Category: Tech) Implication: The gaming industry can collaborate with fashion brands to release merchandise that appeals to fashion-conscious gamers and expands their customer base. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)