# Realistic Coloring Brands offer coloring tools that reflect diverse skin tones. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 21, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/realistic-coloring ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Realistic Coloring trend? **Realistic Coloring:** Brands within the arts are offering coloring products that reflect a variety of skin colors–coming in everything from crayon to marker formats. This shift comes as consumers of all ages increasingly prioritize products that inclusively and accurately reflect their personal experiences. ## The consumer insight behind the Realistic Coloring trend A number of factors have influenced today's North American consumer into pushing for products and services that prioritize inclusion. First, demographics in the region are more diverse than ever, and Gen Z is the most ethnically diverse generation of all. This, coupled with this generation's propensity for activism via platforms like social media, has created more conversations around the products and services that are representative of some groups, but exclude others. To receive the attention of consumers, particularly Gen Z and Millennials, brands must now reflect the personal experiences of all their potential customers, rather than a select few. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 14 to Jun 20, 2019 - Published: Jun 21, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Realistic Coloring trend ### Inclusivity Consumers are pushing for products and services that prioritize inclusion by catering to a variety of skin colors and ethnicities. ### Personalization Companies are creating customized products with unique names and colors that reflect the personal experiences of all their potential customers. ### Longevity Markers with refillable and replaceable nibs are gaining popularity, which boosts the longevity of the products and reduces waste. ## What the Realistic Coloring trend means for industry ### For Arts and Crafts Offering products that are inclusive and cater to a variety of skin colors can help brands in the arts and crafts industry appeal to a broader customer base. ### For Education Companies that create inclusive products and run educational programs can make a positive impact on children in schools and encourage diversity in classrooms. ### For Marketing Incorporating diverse representation in marketing campaigns can attract and retain customers from all backgrounds, particularly Gen Z and Millennials who prioritize inclusivity. ## Workshop question How could your brand better prioritize inclusion? ## Trend signals for Realistic Coloring Trend score 2.6 out of 10, from popularity 44%, activity 25%, freshness 8%. - Popularity: 44% - Activity: 25% - Freshness: 8% ## Examples of the Realistic Coloring trend 4 featured examples from Jun 14 to Jun 20, 2019. - [Skin Tone-Colored Crayons](https://www.trendhunter.com/trends/flesh-colored-crayon): Shiseido Created a Set of Flesh-Colored Crayons Uniquely Matched to Kids (Category: Fashion) Implication: Applying the concept of diverse skin tones to expand the range of inclusive makeup products. - [Double-Sided Skin-Hue Markers](https://www.trendhunter.com/trends/artnfly): Art-n-Fly's Brush Skin Tone Sketch Markers are Professional Quality (Category: Lifestyle) Implication: The art supplies industry can seize the opportunity to offer dual tip sketch markers that cater to artists' varying needs. - [Refillable Skin-Tonal Markers](https://www.trendhunter.com/trends/copic): COPIC Markers Unveils a Diversity-Centric Sketch Set (Category: Lifestyle) Implication: Innovative refillable and diverse skin-tonal markers can open market opportunities for emerging art materials in a broader and more inclusive market. - [Skin-Tone Crayon Packs](https://www.trendhunter.com/trends/multicultural-crayon): Crayola's Multicultural Crayons Bring a Stronger Sense of Diversity (Category: Lifestyle) Implication: Manufacturers and retailers of art supplies can explore the demand for multicultural crayons to cater to a more diverse customer base. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)