# Ready-to-Eat Dough “Raw” cookie dough becomes a food in its own right. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 23, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/readytoeat-dough ## Key Figures - Trend score: 3.7/10 - Evidence articles: 9 ## What is the Ready-to-Eat Dough trend? **Ready-to-Eat Dough:** Taking note of consumers’ habit of eating raw cookie dough, brands are turning it into food that is consumable in its own right by offering safe, ready-to-eat cookie dough products. This shift directly responds to a long-established but uncatered-to consumer behaviour, while also coming on the heels of the Instagram-worthy food movement. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 24, 2017 to Sep 14, 2019 - Published: May 23, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ready-to-Eat Dough trend ### Safe, ready-to-eat cookie dough products Offering safe, ready-to-eat cookie dough products that capitalize on the trend of eating raw cookie dough ### Plant-powered and allergen-free cookie dough Creating plant-powered, allergen-free, safe-to-eat cookie dough products that cater to consumers looking for better-for-you alternatives ### Gourmet and branded cookie dough desserts Introducing gourmet and branded cookie dough desserts that offer unique and indulgent flavors ## What the Ready-to-Eat Dough trend means for industry ### For Food and beverage The food and beverage industry can explore new varieties of edible cookie dough that cater to consumers' evolving tastes and preferences ### For Packaged goods Packaged goods companies can capitalize on consumers' desire for convenience by creating ready-to-eat cookie dough products that are accessible and easy to consume ### For Marketing and advertising Marketing and advertising agencies can tap into the trend of edible cookie dough through creative campaigns and influencer partnerships that showcase the variety and versatility of the product ## Workshop question Identify a consumer behaviour within your brand’s area of expertise that your brand does not currently cater to. How could it change that fact? ## Trend signals for Ready-to-Eat Dough Trend score 3.7 out of 10, from popularity 43%, activity 59%, freshness 9%. - Popularity: 43% - Activity: 59% - Freshness: 9% ## Examples of the Ready-to-Eat Dough trend 9 featured examples from Jun 24, 2017 to Sep 14, 2019. - [Gourmet Cookie Dough Jars](https://www.trendhunter.com/trends/gourmet-cookie-dough): OH MY DOUGH Offers Raw, Edible Cookie Dough with a Gourmet Focus (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the edible cookie dough trend by creating new flavors and packaging options. - [Free-From Cookie Dough Jars](https://www.trendhunter.com/trends/readyto-eat-cookie-dough): JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range (Category: Lifestyle) Implication: The food industry can create new products and improve existing ones by focusing on vegan-friendly, eggless and gluten-free options. - [Branded Cookie Dough Desserts](https://www.trendhunter.com/trends/oreo-cookie-dough): The Cookie Dough Café is Now Selling Ready-to-Eat Oreo Cookie Dough (Category: Lifestyle) Implication: The trend toward edible cookie dough desserts offers a disruptive innovation opportunity for retailers to create new ready-to-eat products that cater to consumers' sweet indulgenc… - [Cookie Dough Dessert Trucks](https://www.trendhunter.com/trends/cookie-dough-and-everything-sweet): The Cookie Dough and Everything Sweet Truck Serves Up Unreal Desserts (Category: Lifestyle) Implication: Capitalizing on the rising trend of mobile food establishments to offer specialized dessert options. - [Plant-Powered Cookie Dough Jars](https://www.trendhunter.com/trends/safe-to-eat-cookie-dough): Proper Cookie Dough Makes Allergen-Free, Safe-to-Eat Cookie Dough (Category: Lifestyle) Implication: The plant-based food industry can explore the creation of innovative plant-based cookie dough products to cater to the growing demand. - [Cookie Dough Bars](https://www.trendhunter.com/trends/cookie-dough-bars): Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating (Category: Lifestyle) Implication: Opportunity for companies in the snack food industry to tap into the growing market demand for convenient, on-the-go snacks. - [Cookie Dough Pop-Up Shops](https://www.trendhunter.com/trends/fresh-cookie-dough): The 'Dough TO' Shop Serves Fresh Cookie Dough with a Shot of Milk (Category: Lifestyle) Implication: Expansion potential for the cookie dough industry as a trendy and nostalgic alternative to ice cream and dessert cafes. - [Chickpea-Based Cookie Dough](https://www.trendhunter.com/trends/readytoeat-cookie-dough): P.S. Snacks Co.'s Ready-to-Eat Cookie Dough Remixes a Classic Formula (Category: Lifestyle) Implication: Food companies can capitalize on the trend of alternative ingredient substitutes to develop innovative and healthier snack options. - [Cookie Dough-Topped Milkshakes](https://www.trendhunter.com/trends/big-scoop-cookie-dough-blast): Sonic's Big Scoop Cookie Dough Blast Features Edible Cookie Dough (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Develop and market a line of pre-packaged, ready-to-eat edible cookie dough for consumers to enjoy at home as a convenient and indulgent dessert… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)