# Reactive Mobile Telecom companies offer specific problem-focused service. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 1, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/reactive-mobile ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Reactive Mobile trend? **Reactive Mobile:** The fast pace of society calls for more instantaneous modes of communication -- such as IMs or video chatting -- leaving traditional telephones as a secondary choice. To beef up the appeal of telecommunications, telecom companies are focusing in on specific problems through plans. This agility and direct response to customer feedback is a key in the battle for an emotional connection with consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 31, 2015 to Aug 4, 2016 - Published: Dec 1, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Reactive Mobile trend ### Specific Problem-Focused Plans Telecom companies are focusing on specific problems through plans to appeal to customers. ### Crowd-Sourced Coverage Maps Mobile service providers such as T-Mobile have released highly innovative crowdsourced coverage maps platforms to ensure reliable coverage for consumers. ### Mobile Internet Speed Apps The Telecom Regulatory Authority of India and other innovative startups have developed mobile apps for measuring mobile internet speed that help keep companies abreast of mobile internet speed issues. ## What the Reactive Mobile trend means for industry ### For Telecom The telecom industry can take advantage of the trend towards problem-focused plans to increase brand loyalty. ### For Mobile App Development The mobile app development industry can capitalize on the trend towards innovative and reliable apps for streamlining communication and tracking mobile data. ### For Government Services Government bodies can take advantage of smartphone apps to offer better citizen services, such as the Telecom Regulatory Authority of India's MySpeed app. ## Workshop question What additional feature or service could sweeten the deal for consumers who are on the fence for your product? ## Trend signals for Reactive Mobile Trend score 2.3 out of 10, from popularity 36%, activity 24%, freshness 8%. - Popularity: 36% - Activity: 24% - Freshness: 8% ## Examples of the Reactive Mobile trend 4 featured examples from Mar 31, 2015 to Aug 4, 2016. - [Interactive Mobile Reception Maps](https://www.trendhunter.com/trends/crowdsourced-coverage-maps): T-Mobile Has Released a Series of Crowdsourced Coverage Maps (Category: Tech) Implication: Mobile network providers can benefit from crowdsourced coverage maps and customer-verified service maps to gain a competitive advantage and improve customer loyalty. - [Roaming-Free Phone Plans](https://www.trendhunter.com/trends/mobile-travel-plans): 'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel (Category: Tech) Implication: Opportunity for telecommunication companies to offer roaming-free international phone plans and SIM card solutions for unlocked smartphones. - [Streamlined Internet-Tracking Apps](https://www.trendhunter.com/trends/mobile-internet-speed): This App Helps Indians Measure Their Mobile Internet Speed (Category: Tech) Implication: Telecommunications companies can utilize real-time Internet speed measurement apps to improve Internet services. - [Dropped Call-Alerting Apps](https://www.trendhunter.com/trends/call-drop): The smartbro Range App Alerts Telecom Customers Of Possible Call Drops (Category: Tech) Implication: The telecommunication industry can leverage the smartbro Range app to improve call quality and customer satisfaction, sparking disruptive innovation within the sector. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)