# Reactionary Reverie Glittery treats serve as a distraction from an anxious political climate. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 24, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reactionary-reverie ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Reactionary Reverie trend? **Reactionary Reverie:** Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 8, 2016 to Jun 1, 2017 - Published: May 24, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reactionary Reverie trend ### Escapism Through Food Consumers are seeking food and drink that offers an experience of escapism from uncertain times. ### Social Media-Friendly Food Brands are creating food and drink products that are visually appealing and shareable on social media. ### Whimsical Food and Drink There is an increase of food and drink options with playful, imaginative themes and flavors. ## What the Reactionary Reverie trend means for industry ### For Food and Beverage The trends are most relevant to the food and beverage industry, with new products being developed to fit the evolving market. ### For Social Media Marketing Brands can use the visually appealing and shareable nature of the products to promote their brand on social media platforms. ### For Retail and Hospitality Retail and hospitality industries can adopt the trends to attract more customers and create a unique and memorable experience. ## Workshop question What is the emotional and political climate of your target demographic and how are you tapping into that? ## Trend signals for Reactionary Reverie Trend score 4.1 out of 10, from popularity 58%, activity 58%, freshness 8%. - Popularity: 58% - Activity: 58% - Freshness: 8% ## Examples of the Reactionary Reverie trend 6 featured examples from Sep 8, 2016 to Jun 1, 2017. - [Color-Changing Blended Beverages](https://www.trendhunter.com/trends/unicorn-frappucino): The Starbucks Unicorn Frappuccino will be Available for Five Days (Category: Lifestyle) Implication: Companies in the food and beverage industry can leverage the trend of color-changing products to create unique offerings that stand out on social media. - [Animal Print Donuts](https://www.trendhunter.com/trends/cheetah-print): These Lisa Frank Pastry Rings Are Decorated With A Rainbow Cheetah Pattern (Category: Lifestyle) Implication: Innovative food and beverage companies can create new products that incorporate popular design trends. - [Healthy Rainbow Lattes](https://www.trendhunter.com/trends/the-good-sort): The Good Sort in NYC Released an Iced Drink That's Topped with Confetti (Category: Lifestyle) Implication: Innovative coffee shops can differentiate from competitors by offering colorful and healthy options that appeal to younger and health-conscious consumers. - [Unicorn-Inspired Chocolates](https://www.trendhunter.com/trends/ritter-sport): The Chocolate Brand 'Ritter Sport' is Offering a Mystical New Flavor (Category: Marketing) Implication: Creating specialty and unique chocolate flavors can set confectionery brands apart and attract consumers. - [Colorfully Galactic Bagels](https://www.trendhunter.com/trends/rainbow-bagel): The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good (Category: Lifestyle) Implication: Innovative bakery creations can capitalize on the trend of creating visually stunning and share-worthy food. - [Rainbow-Colored Cookie Dough](https://www.trendhunter.com/trends/ready-to-eat-cookie-dough): Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns (Category: Lifestyle) Implication: The food and beverage industry has opportunities to develop visually appealing and shareable products, such as colorful desserts and unicorn-themed treats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)