# Dinervolution Restaurants where unique goes beyond the plate. By [Jacob Courtade](https://www.trendhunter.com/jacob), Director of Business Development | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/re-thinking-dining-out-restaurants-that-offer-something-unique ## Key Figures - Trend score: 4.9/10 - Evidence articles: 8 ## What is the Dinervolution trend? **Dinervolution:** Rather than rate the food or service at these restaurants, the buzz is all about unique takes on the experience of eating out. While they still need to provide a decent meal, these establishments go a long way on viral attention alone. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 28 to Jul 19, 2008 - Published: Sep 21, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Dinervolution trend ### Interactive Menus Restaurants are adopting touch-screen menus and interactive tabletops, leading to waiterless ordering and a new level of entertainment for restaurant guests. ### Inventive Theme Restaurants Businesses are developing creative theme restaurants like floating tables, treehouse restaurants, war-themed eateries, and even restaurants designed for dogs, providing a truly unique dining experience. ### Pay-What-You-Want Pricing Restaurants have begun adopting a 'pay-what-you-want' pricing model, with customers only paying what they believe their dining experience was worth. ## What the Dinervolution trend means for industry ### For Hospitality Innovative trends in the restaurant industry, like interactive menus and inventive theme restaurants, are pushing boundaries in hospitality sectors, providing new ways for customers to enjoy dining experiences. ### For Entertainment Restaurants are incorporating interactive menus and tabletops, creating a new level of restaurant entertainment for guests. This is applicable across the entertainment industry, as these devices and interfaces could enhance the customer experience in entertainment centers like museums and hotels. ### For Marketing Businesses are utilizing creative themes and entertainment-driven innovation at their restaurants to attract new customers, offering a unique marketing strategy that sets them apart from traditional restaurants. ## Trend signals for Dinervolution Trend score 4.9 out of 10, from popularity 59%, activity 79%, freshness 8%. - Popularity: 59% - Activity: 79% - Freshness: 8% ## Examples of the Dinervolution trend 8 featured examples from Jan 28 to Jul 19, 2008. - [Touch-Screen Menus](https://www.trendhunter.com/trends/touch-screen-restaurants-bars-interactive-table): Restaurants & Bars with Interactive Tabletops (Category: Unique) Implication: The hospitality industry can explore the integration of touch-screen menus and interactive tabletops in order to provide a more immersive and convenient dining experience for cust… - [War-Themed Restaurants](https://www.trendhunter.com/trends/war-themed-restaurants-buns-and-guns-in-beirut): "Buns and Guns" in Beirut (Category: World) Implication: The food and beverage industry can explore the trend of war-themed restaurants to create unique dining experiences and capture a niche market of adventurous customers. - [Restaurants For Dogs](https://www.trendhunter.com/trends/dogs-only-eatery-doggy-style-deli-west): Doggy Style Deli West (Category: Lifestyle) Implication: Opportunity for restaurants to specifically cater to pet owners by creating a welcoming environment for dogs. - [Top 25 Most Unique Dining Experiences in the World](https://www.trendhunter.com/slideshow/top-25-most-unique-dining-experiences-in-the-world) (Category: Marketing) - [Floating Restaurant Tables](https://www.trendhunter.com/trends/floating-restaurant-table-bbq-donut): BBQ-Donut (Category: Lifestyle) Implication: The BBQ-Donut can be a potential offering for hotels and resorts that want to provide a unique and luxurious experience for guests. - [Arboreal Restaurants](https://www.trendhunter.com/trends/arboreal-establishments-the-okinawa-tree-house-restaurant): Okinawa Tree House (Category: World) Implication: Hospitality industry can adopt innovative concepts like treehouse restaurants to offer memorable experiences to their guests. - [Picnic Table Pyramids](https://www.trendhunter.com/trends/public-art-the-great-picnic-table-pyramid): The 'Rest' Air Restaurant in the Netherlands (Category: Unique) Implication: Opportunities for hotels and restaurants to differentiate themselves and attract customers by embracing art-inspired dining concepts. - [Pay-What-You-Want Restaurants](https://www.trendhunter.com/trends/pay-what-you-want-restaurant-zebrano): Zebrano Leaves Price Up To You (Category: Lifestyle) Implication: The restaurant industry can leverage pay-what-you-want pricing to increase customer engagement and loyalty while also creating buzz and gaining media attention. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Easy-Clean Water Bottles](https://www.trendhunter.com/trends/easy-clean-water-bottles) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)