# Whole Refreshment Consumers opt for whole-grain snacks that break convention. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/raw-refreshment ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Whole Refreshment trend? **Whole Refreshment:** Moving away from conventional bar-form snacks, brands are emerging with healthful refreshments that mix up the format and provide sustenance without processed ingredients or sugary additives. This progression speaks to the reevaluation of priorities that creates an opportunity for brands to embed themselves into the consumers pursuit of health through diet. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 18, 2015 to Mar 12, 2016 - Published: Apr 14, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Whole Refreshment trend ### Alternative grain-based snacks Opportunity to innovate healthy snacks using alternative grains such as quinoa, lupini and fermented seeds. ### Probiotic-infused snacks Opportunity to add living organisms, such as probiotics, to snack products to provide a benefit to the body's digestion. ### Playful packaging Opportunity to use colorful, playful packaging designs to spark interest and attract consumers to healthier snack options. ## What the Whole Refreshment trend means for industry ### For Health foods The trend towards healthier snack options is disrupting traditional snack market as consumers seek out health food options. ### For Nutritional supplements Snacks infused with probiotics and other functional ingredients blur the line between snacks and supplements, potentially expanding market for both industries. ### For Packaged foods Playful, colorful packaging designs are a growing trend in the food and snack industry and can have a disruptive impact in the packaged food market. ## Workshop question Is there room for your brand to reevaluate priorities in order to better connect with consumers? If so, what would you prioritize? ## Trend signals for Whole Refreshment Trend score 3.4 out of 10, from popularity 36%, activity 59%, freshness 8%. - Popularity: 36% - Activity: 59% - Freshness: 8% ## Examples of the Whole Refreshment trend 5 featured examples from Jun 18, 2015 to Mar 12, 2016. - [Chickpea Snack Branding](https://www.trendhunter.com/trends/hasan-karakus): Hasan Karakus is a Turkish Snack Brand with Cute Branding (Category: Lifestyle) Implication: The snack manufacturing industry can incorporate character branding into its products to create a more distinctive and memorable brand image that resonates with customers. - [Health-Conscious Superfood Snacks](https://www.trendhunter.com/trends/ancient-grains): The Skinny Ancient Grains Sticks are Made with Protein Quinoa (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative snack products that align with consumers' increasing desire for healthier, gluten-free, and protein-packed options. - [Fermented Seed Snacks](https://www.trendhunter.com/trends/seed-crisps): Moon Juice's Green Fermented Seed Crisps Are Packed with Nutrients (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to capitalize on the demand for functional and health-enhancing snacks through the development of fermented and probiotic-rich pr… - [Flavored Bean Snacks](https://www.trendhunter.com/trends/brami): Brami's Lupini Bean Snack Comes in Four Protein-Rich Varieties (Category: Lifestyle) Implication: The trend of convenient and flavorful bean snacks presents disruptive innovation opportunities for companies in the snack industry to diversify their product offerings. - [Organic Grain Yogurts](https://www.trendhunter.com/trends/greek-yogurts): The Stonyfield Organic Super Grain Greek Yogurts are Filled with Protein (Category: Lifestyle) Implication: The health food industry can capitalize on the trend of incorporating organic grains into yogurts to offer nutritious and wholesome options for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)