# Raver Resurgence The idea of hyper-partying is re-embraced by society. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 22, 2013, updated May 2, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/raver-resurgence ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Raver Resurgence trend? **Raver Resurgence:** Traditionally consisting of a large, no-holds-barred dance party in a remote location like a warehouse or parking lot, raver culture was huge in the 90s. Intended for modern-day bohemians looking for some purely hedonistic, drug-riddled fun, rave culture has recently seen a resurgence. This is largely due to the values of uninhibited fun and individualism. ## At a Glance - Evidence: 5 featured examples - Articles from: May 3, 2012 to Apr 20, 2013 - Published: Apr 22, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Raver Resurgence trend ### Rave Culture Resurgence Rave culture is making a comeback due to the values of uninhibited fun and individualism. ### Hyper-Partying Redefined New hyper-partying trends, like Lunch Beat, are revolutionizing the traditional lunch break and encouraging health consciousness. ### Interactive Party Technology Interactive technologies, like the intelligent Heineken beer bottle, are redefining party atmosphere. ## What the Raver Resurgence trend means for industry ### For Fashion Industry Fashion industry professionals can create unconventional and eccentric garments inspired by sci-fi and a raver style aesthetic to appeal to daring and fearless fashion lovers. ### For Architecture and Event Planning Architecture and event planning professionals can incorporate inflatable domes for festivals and parties, creating a futuristic yet intimate atmosphere. ### For Beverage Industry The beverage industry can create interactive, intelligent alcohol bottles to enhance party experiences and keep up with the evolution of party culture. ## Trend signals for Raver Resurgence Trend score 5.0 out of 10, from popularity 67%, activity 74%, freshness 8%. - Popularity: 67% - Activity: 74% - Freshness: 8% ## Examples of the Raver Resurgence trend 5 featured examples from May 3, 2012 to Apr 20, 2013. - [Electric Raver Knitwear](https://www.trendhunter.com/trends/jylle-navarro): The Jylle Navarro Fall/Winter 2013 Lookbook is Sci-Fi Chic (Category: Pop Culture) Implication: Disruptive innovation opportunity: Explore unconventional knitwear designs, unique color palettes, and sculptural silhouettes to cater to fashion enthusiasts seeking avant-garde l… - [90s Raver Portraits](https://www.trendhunter.com/trends/carnival-eyes-metal): The Carnival Eyes Metal Magazine Editorial Channels Retro Era Edginess (Category: Fashion) Implication: Disruptive Innovation Opportunity: Fashion retailers can cater to the demand for 90s club kid fashion by curating collections inspired by the era and promoting them to a modern-da… - [Illuminated Luminariums](https://www.trendhunter.com/trends/inflatable-domes): The EXXOPOLIS Luminarium is an Exhibition of Inflatable Domes (Category: Art & Design) Implication: Opportunity to create unique, temporary structures without the need for heavy construction. - [Glow-in-the-Dark Lager Labels](https://www.trendhunter.com/trends/heineken-beer-bottle): The Interactive Heineken Beer Bottle Illuminates When People Cheers (Category: Marketing) Implication: Breweries and distilleries can leverage innovative packaging and labeling techniques to differentiate their products in a crowded market and create unique drinking experiences for… - [Mid-Afternoon Raves](https://www.trendhunter.com/trends/sweden-lunch-disco): Lunch Beat Involves Clubbing on Work Breaks (Category: Lifestyle) Implication: Potential demand for event planners to organize midday entertainment experiences for workplaces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)