# Rave Resurgence As pandemic restrictions continue to loosen, rave culture is surging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 12, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rave-resurgence ## Key Figures - Trend score: 5.8/10 - Evidence articles: 11 ## What is the Rave Resurgence trend? **Rave Resurgence:** Rave culture is becoming more popular in everything from fashion and accessories, to nightclub experiences that take place virtually. This resurgence blends nostalgic themes with contemporary lifestyles. ## The consumer insight behind the Rave Resurgence trend The distancing measures put in place around the world over the last two years have put a damper on various forms of nightlife. Now that these measures have loosened, Millennial and older Gen Z have felt the need to "make up for lost time," and take part in various experiences that they've missed out on. Everything from playful experimentation with fashion to taking part in the changing nightlife industry are ways for consumers to break out of social lulls. ## At a Glance - Evidence: 11 featured examples - Articles from: Apr 14, 2020 to Jul 20, 2022 - Published: Feb 12, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Rave Resurgence trend 11 featured examples from Apr 14, 2020 to Jul 20, 2022. - [Retro Rave-Inspired Activewear](https://www.trendhunter.com/trends/flutur): Dua Lipa and PUMA Debut Another Colorful 'Flutur' Collection (Category: Pop Culture) Implication: The sportswear industry has opportunities to incorporate bold colors and holographic detailing into their designs while repurposing retro clothing styles according to vintage rave… - [Immersive VR Nightclubs](https://www.trendhunter.com/trends/vr-nightclubs): Desperados and Elrow Recreated a German Club as a Virtual Experience (Category: Marketing) Implication: Alcohol brands can leverage immersive virtual experiences to promote their products and reach consumers in a new and innovative way. - [Mythological Jewelry Lines](https://www.trendhunter.com/trends/dystopia-1993): Sita Abellan‘s Lilith Jewelry Just Added the DYSTOPIA 1993 Collection (Category: Fashion) Implication: Opportunity for fashion brands to incorporate mythological or other unique elements in their jewelry lines for a unique selling proposition. - [Retro Rave-Inspired Streetwear](https://www.trendhunter.com/trends/dying-in-kyoto): Midnight Rave's New Collection Features Pieces by Dying in Kyoto (Category: Fashion) Implication: Fashion industry can incorporate diverse and retro-futuristic designs to offer customers unique and artistic apparel pieces. - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland): Absolut.Land Extends the Festival Experience to the Metaverse (Category: Tech) Implication: The beverage industry stands to benefit from metaverse experiences by creating virtual product activations and interactive promotions that engage customers from around the world. - [90s Rave-Themed Spring Streetwear](https://www.trendhunter.com/trends/aries-springsummer-2021): The Aries Spring/Summer 2021 Capsule Honors Juxtaposing Themes (Category: Lifestyle) Implication: Fashion brands can incorporate trends from past subcultures and sustainable materials to create unique and environmentally conscious designs. - [LA Rave-Themed Streetwear](https://www.trendhunter.com/trends/midnight-rave-fw21): Midnight Rave Unveils Its Fall/Winter 2021 Collection (Category: Fashion) Implication: Disruptive innovation opportunity: Shake up the industry by offering unique designs that draw inspiration from different subcultures and eras. - [Immersive Digital Raves](https://www.trendhunter.com/trends/antibody-club): The Antibody Club is a Virtual Rave That Offers "Digital Drug" Experiences (Category: Tech) Implication: The entertainment industry can use virtual environments to reach broader audiences and offer new types of immersive experiences at a reduced cost. - [Resin-Made Jewelry Collections](https://www.trendhunter.com/trends/ring-pops): Jewelry Brand Mounser Launches its Collection of Ring Pops Rings (Category: Fashion) Implication: The jewelry industry has the opportunity to capitalize on resin-made jewelry designs that offer unique aesthetics while also being an eco-friendly alternative. - [Dance-Inspired Artistic Streetwear](https://www.trendhunter.com/trends/pez): Palace Launches a New Collection with Rave Artist Pez (Category: Lifestyle) Implication: Fashion brands can take advantage of the demand for club-inspired streetwear and tap into the nostalgia of consumers who want to incorporate retro aesthetics into their wardrobe. - [90s Rave-Inspired Casual Shoes](https://www.trendhunter.com/trends/clubgear): CLUBGEAR Taps Vans on a New Pack of Classic Footwear Models (Category: Fashion) Implication: Fashion brands can explore the 90s rave-inspired footwear trend and create innovative designs to cater to the nostalgia-driven consumer market. **Workshop question:** Which post-pandemic trends are most relevant to your brand and customers? ## Themes within the Rave Resurgence trend ### Rave Culture Resurgence The post-pandemic era has influenced the resurgence of 90s rave culture in fashion, VR, and the nightclub industry, presenting opportunities for innovative collaborations, immersive experiences, and nostalgia-driven designs. ### Retro Rave-Inspired Fashion Retro rave-inspired fashion is a growing trend, with fashion designers and streetwear labels offering collections inspired by rave and club culture from the late 80s and 90s, presenting opportunities for playful experimentation with fashion and the development of edgy, colorful designs. ### Mythological Jewelry Lines Jewelry brands inspired by mythological themes, like Sita Abellan's Lilith Jewelry collection featuring rave and techno motifs, are gaining popularity among consumers who are looking for statement pieces, offering opportunities for unique and eclectic designs that capture people's imagination. ## What the Rave Resurgence trend means for industry ### For Fashion and Apparel The fashion and apparel industry can leverage the resurgence of rave culture and retro rave-inspired fashion by offering collections that capture nostalgia, experimentation, and social rebellion. ### For Nightclub and Entertainment The nightclub and entertainment industry can innovate by leveraging immersive VR experiences, like Desperados and Elrow's VR club, that allow people to break the barrier of distance and enjoy events as never before. ### For Jewelry and Accessories The jewelry and accessories industry can capitalize on the popularity of mythological and symbolic themes that appeal to people's emotions and values, offering jewelry that connects with people's identity and passions. ## Trend signals for Rave Resurgence Trend score 5.8 out of 10, from popularity 77%, activity 86%, freshness 12%. - Popularity: 77% - Activity: 86% - Freshness: 12% ## Recent trend clusters - [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle) - [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle) - [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle) - [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle) ## Trending in Lifestyle - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)