# Rappertizing Rapper endorsed campaigns creates a cultural connection with consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 20, 2014, updated Mar 24, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/rappertizing ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Rappertizing trend? **Rappertizing:** With brands constantly looking for ways to add authenticity to their products, utilizing music moguls to promote ideas adds cultural relevancy to the overall concept. Rapper endorsements reflect the ever-increasing influence of hip hop culture in various facets of life, combining celebrity marketing techniques with the growing consumer need for product approval. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 19, 2014 to Feb 25, 2016 - Published: Feb 20, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Rappertizing trend ### Celebrity Endorsement Brands are utilizing music moguls and rappers to promote ideas and add cultural relevancy to products. ### Rapper Sneaker Collaborations Rap artists are collaborating with well-known brands to produce limited edition sneakers that pay tribute to music and are adorned with unique designs and typography. ### Celebrity-Inspired Product Launch Companies are incorporating celebrity personalities and inspirations into their product releases, such as commemorative cleaning kits, special food releases, and album promotions. ## What the Rappertizing trend means for industry ### For Fashion Industry Collaborations between rappers and well-known fashion brands are becoming increasingly popular in the fashion industry, opening up opportunities for streetwear culture to become more mainstream. ### For Fast Food Industry Fast food companies are using celebrity-led promotions to launch new menu items, such as Burger King enlisting Snoop Dog in its internal training videos to promote its Grilled Dogs. ### For Music Industry The incorporation of rapper and hip-hop culture in different facets of life has created new opportunities for the music industry to expand its influence, from endorsing merchandise to creating promotional album cleaning kits. ## Trend signals for Rappertizing Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%. - Popularity: 54% - Activity: 50% - Freshness: 8% ## Examples of the Rappertizing trend 6 featured examples from Sep 19, 2014 to Feb 25, 2016. - [Irreverent Hip-Hop Collections](https://www.trendhunter.com/trends/golf-wang-fall-winter): The Golf Wang Fall/Winter Lookbook Features a Multitude of Color (Category: Fashion) Implication: The Golf Wang Fall/Winter 2014 collection, with its bold use of color and prints, could disrupt the current trends in the apparel industry. - [Vintage Rapper Sneaker Ads](https://www.trendhunter.com/trends/vintage-adidas-ads): These Refashioned Vintage adidas Ads Include Kanye West (Category: Marketing) Implication: Fashion brands can incorporate celebrity collaborations and vintage pop-art advertising to stay relevant and appeal to younger generations. - [Rapper Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck): Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats (Category: Lifestyle) Implication: Opportunities for food industry to create unique and limited-time collaborations with celebrities. - [Rapper Sneaker Collaborations](https://www.trendhunter.com/trends/traplord): A$AP Ferg Teams Up with adidas for This 'Trap Lord' Release (Category: Fashion) Implication: Fashion brands can explore collaborations with artists and celebrities to create exclusive collections that resonate with consumers. - [Rapper-Guided Training Videos](https://www.trendhunter.com/trends/grilled-dogs): Burger King's Training Video for Grilled Dogs Stars Snoop Dog (Category: Marketing) Implication: Disruptive innovation opportunity: Fast food chains can utilize the popularity of celebrities to create entertaining and educational training materials for their employees. - [Album-Honoring Cleaning Kits](https://www.trendhunter.com/trends/donuts-album): The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album (Category: Art & Design) Implication: Disruptive innovation opportunities can be explored in the shoe care industry by developing specialized cleaning kits that target specific customer preferences and collaborations… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)