# Rapid Test As rapid COVID-19 tests become available, businesses are offering them as services. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 8, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rapid-test ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Rapid Test trend? **Rapid Test:** Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests. Given the limited availability of these tests at the moment, the option remains rather exclusive and available to higher-paying customers. ## The consumer insight behind the Rapid Test trend Consumers are eager to resume their normal lives, however, certain liberties—like dining out at a restaurant or travelling by air—carry substantial risks for their health. Conscious about the implications of their actions in the age of COVID-19, many are striving to place a premium on personal wellbeing and that of others. As a result, consumers are considering the hygiene and safety guidelines that each business follows. This, in turn, informs their level of comfort and allows them to make a calculated risk. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 30 to Oct 8, 2020 - Published: Oct 8, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rapid Test trend ### Rapid COVID-19 Testing Services Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests, presenting disruptive innovation opportunities for COVID-19 testing services. ### Test-to-Table Dining Many restaurants are considering the possibility of test-to-table dining as rapid COVID-19 tests become available, offering potential for comfort and safety reassurance in a precarious time. ### Airline Rapid Testing Services Airlines are incorporating rapid COVID-19 testing as part of their passenger package, presenting a possible opportunity for expanding this service to more customers as test availability grows. ## What the Rapid Test trend means for industry ### For Healthcare The need for rapid COVID-19 tests presents opportunities for healthcare providers to expand in testing and diagnostic services. ### For Hospitality COVID-19 testing services can be a value-add in boosting guest confidence and safety in hotels and restaurants. ### For Transportation Airline rapid testing services can be extended to more routes and passenger classes as test availability grows, making it a disrupting innovation in the transportation industry. ## Workshop question How can your brand strengthen its own hygiene and safety rules during COVID-19? ## Trend signals for Rapid Test Trend score 3.5 out of 10, from popularity 66%, activity 30%, freshness 9%. - Popularity: 66% - Activity: 30% - Freshness: 9% ## Examples of the Rapid Test trend 4 featured examples from Mar 30 to Oct 8, 2020. - [Test-to-Table Dining](https://www.trendhunter.com/trends/testtotable-dining): Ravel Hotel in New York Offers COVID-19 Testing for Guests and Staff (Category: Business) Implication: Disruptive innovation opportunity: The hospitality industry can implement test-to-table dining and rapid testing to enhance safety and attract guests during the pandemic. - [Airline Rapid Testing Services](https://www.trendhunter.com/trends/rapid-covid19-testing): Lufthansa is Offering Rapid COVID-19 Testing to Guests in October (Category: Business) Implication: As rapid COVID-19 testing becomes more widely available, healthcare service providers are presented with opportunities to offer testing services to businesses and individuals. - [Portable Virus Testing Machines](https://www.trendhunter.com/trends/test-results): Abbott's Device Can Provide COVID-19 Test Results in Five Minutes (Category: Tech) Implication: The fast test results provided by Abbott's portable virus testing machine present a disruptive innovation opportunity in the medical diagnostics industry. - [Rapid Airplane Virus Testing](https://www.trendhunter.com/trends/rapid-covid-tests): United Will Be Offering Rapid COVID Tests to Passengers (Category: Lifestyle) Implication: The airline industry has an opportunity to implement rapid testing programs to ensure safe air travel while also minimizing quarantines and travel restrictions. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)