# Rapid Delivery More businesses are copying restaurants' model of delivery. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 11, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rapid-delivery ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Rapid Delivery trend? **Rapid Delivery:** Brands that have expanded into the delivery space are now using the restaurants' model of delivery as inspiration for their own services--offering rapid delivery in the same way restaurants offer rapid food deliveries. Everything from grocery to cosmetics shopping is now being adapted to suit this fast-service model. ## The consumer insight behind the Rapid Delivery trend The rise of the ecommerce industry in North America was spurred on by pandemic in-store restrictions, and consumers' have now adapted to hybrid shopping habits where they often purchase day-to-day products online. Brands that keep prioritizing this form of convenience will remain popular among busy consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 24, 2020 to Feb 18, 2023 - Published: Nov 11, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rapid Delivery trend ### Rapid Delivery Brands that have expanded into the delivery space are offering rapid delivery in the same way restaurants offer rapid food deliveries. ### Hybrid Shopping Habits Consumers have adapted to purchasing day-to-day products online, creating a trend toward ecommerce in North America. ### Same-Day Delivery The demand for same-day delivery services has increased, creating opportunities for businesses to offer these services. ## What the Rapid Delivery trend means for industry ### For Ecommerce The rise of hybrid shopping habits has spurred on the ecommerce industry in North America. ### For Delivery Services Delivery services are becoming increasingly popular, especially those offering same-day delivery. ### For Retail Retailers that prioritize convenience through rapid and same-day delivery services will remain popular among busy consumers. ## Workshop question How is your brand prioritizing convenience? ## Trend signals for Rapid Delivery Trend score 3.3 out of 10, from popularity 53%, activity 33%, freshness 14%. - Popularity: 53% - Activity: 33% - Freshness: 14% ## Examples of the Rapid Delivery trend 5 featured examples from Sep 24, 2020 to Feb 18, 2023. - [Online Grocery Deliveries Trials](https://www.trendhunter.com/trends/deliveroo-waitrose): Deliveroo & Waitrose Launched a 30-Minute Grocery Delivery Trial (Category: Business) Implication: Disruptive innovation opportunity: Delivery companies can leverage their existing infrastructure to expand into the grocery delivery market and meet the growing demand for quick a… - [Ultra-Fast Grocery Delivery Services](https://www.trendhunter.com/trends/kroger-delivery-now): Kroger and Instacart Launch 'Kroger Delivery Now' (Category: Business) Implication: The grocery retail industry will need to innovate their delivery services to keep up with the growing trend of ultra-fast grocery delivery services like 'Kroger Delivery Now.' - [Eco-Friendly Paint Deliveries](https://www.trendhunter.com/trends/coat-paints): COAT Paints Has Partnered with Bodo for Speedy Deliveries (Category: Marketing) Implication: The partnership between COAT Paints and Bodo highlights the importance of offering eco-friendly and made-to-order paint options, creating a new standard for the paint industry. - [One-Hour Cosmetic Deliveries](https://www.trendhunter.com/trends/one-hour-delivery): JDDJ & Perfect Diary Offer One-Hour Delivery Services for Customers (Category: Fashion) Implication: The cosmetics industry could benefit from offering one-hour delivery services and partnering with on-demand retail and delivery platforms to capture more market share. - [One-Hour Dollar Store Deliveries](https://www.trendhunter.com/trends/instacart-and-dollar-tree): Instacart and Dollar Tree Offer Offer Delivery in as Fast as 1h (Category: Business) Implication: The retail industry is presented with new innovative delivery trends, setting opportunities for retail companies to offer fast delivery services and expand their online presence t… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)