# Rapid CBD CBD-based products come in drinkable "shot" form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 22, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rapid-cbd ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Rapid CBD trend? **Rapid CBD:** Similar to the caffeinated or juice-based wellness "shots" that are so commonly consumed by health-minded consumers, CBD-based shots that consumers can ingest and rapidly feel the effects of are on the rise. The growing popularity of such items comes as the cannabis industry continues to work and merge with the wellness space. ## The consumer insight behind the Rapid CBD trend As the cannabis industry grows and impacts categories such as food, personal care, and wellness, the ingredient is introduced to a whole new set of consumers. Wellness-minded consumers, in particular, are responding well to this as they are a group that tends to be more open-minded when faced with new ingredients. The wellness-focused consumer is already exploratory in their pursuit for holistic health. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 25, 2018 to Mar 23, 2019 - Published: Mar 22, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rapid CBD trend ### CBD Wellness Shots on the Rise CBD wellness shots are rapidly growing in popularity as wellness-minded and open-minded consumers seek faster and more potent ways to consume CBD. ### Functional Drinks in Convenient Shots CBD shots are part of a growing trend of functional drinks that come in small, portable bottles that provide specific health benefits and are easily consumed on-the-go. ### Cannabis Industry Merging with Wellness Space As the cannabis industry grows, it is increasingly impacting categories like food, personal care, and wellness, opening up disruptive innovation opportunities for businesses that can cater to this growing market ## What the Rapid CBD trend means for industry ### For Wellness Industry CBD wellness shots and similar products are disrupting the wellness industry with potent and fast-acting CBD-based solutions for various health concerns. ### For Functional Beverage Industry CBD shots are part of a wider trend towards functional beverages that provide specific health benefits in convenient, small-sized bottles. ### For Cannabis Industry As the cannabis industry grows and merges with the wellness space, there are many opportunities for businesses to innovate and cater to the growing demand for high-quality cannabis-based products. ## Workshop question Conceptualize an adjacent industry that your brand could collaborate with, or be inspired by. ## Trend signals for Rapid CBD Trend score 4.1 out of 10, from popularity 65%, activity 49%, freshness 8%. - Popularity: 65% - Activity: 49% - Freshness: 8% ## Examples of the Rapid CBD trend 5 featured examples from Oct 25, 2018 to Mar 23, 2019. - [CBD Wellness Shots](https://www.trendhunter.com/trends/cbd-shot): Navitas Organics' 2.5-Ounce Bottles Provide a Functional Hemp CBD Shot (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the CBD wellness industry with portable hemp CBD shots. - [CBD-Infused Detox Drinks](https://www.trendhunter.com/trends/sober-up-drink): The Sober Up Drink Aids Your Body's Natural Processes (Category: Lifestyle) Implication: The beverage industry can explore disruptive innovation opportunities by introducing CBD-infused detox drinks as alcohol alternatives. - [Energy-Regulating CBD Shots](https://www.trendhunter.com/trends/cbd-shots): Hempi's Awake & Sleep Shots are Packed with Functional Ingredients (Category: Lifestyle) Implication: CBD companies can explore formulation of functional shots blended with adaptogenic herbs, nootropics and natural ingredients for day and night support. - [Functional CBD Shots](https://www.trendhunter.com/trends/cold-pressed-juice-shots): BluePrint Organic's Cold-Pressed Juice Shots Support Gut Health & Sleep (Category: Lifestyle) Implication: Cold-pressed juice industry can capitalize on the trend of functional juice shots. - [CBD Lemonade Shots](https://www.trendhunter.com/trends/cbd-lemonade): 4Pure is Introducing '420Pure' in Small, Single-Serve Bottles (Category: Lifestyle) Implication: The beverage industry can leverage the trend of CBD-infused products and create a new line of functional beverages that meets the growing demand for healthy and innovative drinks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)