# Radical Restaurants Innovative dining concepts re-imagine the food service industry. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 29, 2012, updated May 31, 2012 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/radical-restaurants ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Radical Restaurants trend? **Radical Restaurants:** In the restaurant business, dining is often about either the food or the experience, or both. However, the industry is seeing an entirely new breed of restaurants in which the foundation of the business itself is radically different. For example, the Basis restaurant in Amsterdam, which encourages customers to bring their own food, and the extremely exclusive restaurant at California's Disneyland that requires a $10,000 to $20,000 "initiation" fee. While food and experience are still marketing factors among these establishments, the fundamental business model and approach to food service behind each sets them apart from the other players in the industry. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 20, 2011 to May 23, 2012 - Published: May 29, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Radical Restaurants trend ### Exclusivity Drives Consumerism Excessive pricing and limited production numbers create a powerful driving force for consumers. ### Social Responsibility in Business Practices Emphasizing the importance of a healthy and unified community in business practices can lead to innovative solutions like Panera's Pay-What-You-Can cafes. ### Interactive Dining and Smart Choices Creating a smart dining experience that helps customers make healthier choices is the method used by the Tanita Shokudo restaurant. ## What the Radical Restaurants trend means for industry ### For Hospitality Restaurants can create innovative and unique experiences that separate them from competitors like Disney's Club 33 or Basis restaurant's Bring-Your-Own-Food strategy. ### For Social Enterprise Social enterprises like Cafe Create or Cafe Therapy combine social responsibility while providing high-quality dining experiences and assisting a community in need. ### For Craft Beer Industry Self-serve beer shops like The Growler Station can provide a unique and environmentally friendly way for beer enthusiasts to enjoy their favorite brews. ## Trend signals for Radical Restaurants Trend score 3.6 out of 10, from popularity 63%, activity 39%, freshness 8%. - Popularity: 63% - Activity: 39% - Freshness: 8% ## Examples of the Radical Restaurants trend 7 featured examples from Jul 20, 2011 to May 23, 2012. - [Rehab Restaurants](https://www.trendhunter.com/trends/cafe-therapy-prague1): 'Cafe Therapy' in Prague Helps People Overcome Drug Addictions (Category: Social Good) Implication: The restaurant industry can seek opportunities to support social causes and incorporate art therapy programs into their establishments. - [Deliciously Priceless Bakeries](https://www.trendhunter.com/trends/panera-pay-what-you-can): The Panera Pay-What-You-Can Cafes are Abolishing Hunger (Category: Social Good) Implication: Implementing a Pay-What-You-Can model in the restaurant industry could provide opportunities for increased sales and community engagement. - [Interactive Health Dining](https://www.trendhunter.com/trends/tanita-shokudo-restaurant): Tanita Shokudo Restaurant Gives Patrons Tools to Make Smart Choices (Category: Lifestyle) Implication: Opportunity for restaurants to differentiate themselves by offering interactive dining experiences that promote healthy eating. - [Vibrant Opportunity Dining](https://www.trendhunter.com/trends/cafe-create): Cafe Create Employs People Who Have Been Homeless (Category: Social Good) Implication: Opportunities for socially conscious dining establishments to create training and employment programs for marginalized populations. - [Bring-Your-Own-Food Bars](https://www.trendhunter.com/trends/basis-restaurant): 'Basis' Restaurant in Amsterdam Lets Customers Feed Themselves (Category: Business) Implication: Innovative strategies for restaurants and cafes to adapt to the changing economic landscape and customer demands. - [Self-Serve Craft Beer Stores](https://www.trendhunter.com/trends/the-growler-station): The Growler Station Offers Unique Brews for Those On-The-Go (Category: Lifestyle) Implication: The self-serve craft beer trend presents opportunities for retail businesses looking to diversify their offerings and provide customers with a unique shopping experience. - [Ultra-Exclusive Dining Clubs](https://www.trendhunter.com/trends/disney-club-33): Disney Club 33 is a Members-Only Restaurant Hidden Within the Park (Category: World) Implication: Luxury brands can tap into exclusivity-driven consumerism by creating limited edition products or offering membership-based experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)