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# Risk-Free Removal
Consumers opt for cost-efficient, low-energy at-home hair removal.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 6, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/radiated-removal

## Key Figures

- Trend score: 3.9/10
- Evidence articles: 5

## What is the Risk-Free Removal trend?

**Risk-Free Removal:** As consumers continue to reconsider the impact of their cosmetic routines, many are opting to invest in at-home "laser" hair removal systems that take advantage of Intense Pulled Light (IPL) technology. Both cost-efficient and less harmful to the skin than other alternatives, such solutions highlight the pursuit of products that don't further pose the risk of being harmful to one's health. This progression reinforces the level of risk consumers are willing to take in terms of supporting their health and showcases how these expectations are being interpreted by brands.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Apr 6, 2016
- Published: Apr 6, 2016
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Themes within the Risk-Free Removal trend

### At-Home Laser Hair Removal Systems

Consumers are opting for cost-efficient, low-energy at-home hair removal systems that take advantage of Intense Pulled Light (IPL) technology, which highlights the pursuit of products that don't further pose the risk of being harmful to one's health.

### Portable & Pain-Free Hair Removers

Professional results in portable hair removers that are pain-free are becoming widely popular.

### Scientific Solutions for At-Home Hair Removal

Niche products that offer scientific solutions for reliable at-home laser hair removal treatments are gaining traction.

## What the Risk-Free Removal trend means for industry

### For Beauty Industry

The beauty industry could invest in more innovative ways of hair removal that are not harmful to one's skin and health, such as at-home laser hair removal systems.

### For Health Industry

The health industry could invest in creating more effective, safe, and low-energy emitting at-home hair removal systems to reduce the risks of products on their customers' health.

### For Technology Industry

The technology industry could partner with the beauty and health industries by developing better and more efficient laser hair removal devices for consumers to use at home.

## Workshop question

Is there some way that you can simplify your consumer's daily routine? If so, how?

## Trend signals for Risk-Free Removal

Trend score 3.9 out of 10, from popularity 61%, activity 49%, freshness 8%.

- Popularity: 61%
- Activity: 49%
- Freshness: 8%

## Examples of the Risk-Free Removal trend

5 featured examples from Apr 6, 2016.

- [Portable At-Home Hair Removers](https://www.trendhunter.com/trends/hair-remover): The Silk'n SensEpil Device Provides Professional Results at Home (Category: Fashion)
  Implication: The growing demand for at-home, pain-free, and portable hair removal devices offers an opportunity for beauty industry players to innovate and introduce new devices that cater to…
- [Professional Laser Hair Kits](https://www.trendhunter.com/trends/bellalite-by-silkn): The BellaLite by Silk'n is Designed for At-home Use (Category: Tech)
  Implication: Disruptive innovation opportunity: Revolutionizing the beauty and personal care industry with advanced, accessible, and convenient at-home hair removal systems.
- [At-Home Laser Hair Devices](https://www.trendhunter.com/trends/veet-infinisilk): The Veet Infini’Silk PRO System is for At-Home Usage (Category: Tech)
  Implication: Beauty and personal care companies can invest in creating at-home IPL devices and personalized hair reduction devices.
- [Scientific At-Home Laser Treatments](https://www.trendhunter.com/trends/iluminagetouch): The IluminageTOUCH is a Permanent Laser Hair Removal Device (Category: Fashion)
  Implication: Beauty and personal care companies can capitalize on the demand for convenient and effective at-home hair removal devices.
- [Refillable Hair Removal Lasers](https://www.trendhunter.com/trends/silkn-flash-go): Silk’n Flash & Go's Life Extends with Disposable Lamp Cartridges (Category: Fashion)
  Implication: Potential for personal care companies to develop and market refillable hair removal laser devices into their existing product lines.

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