# Racialized Unity Black consumers search for media that addresses racial issues in a meaningful way. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 10, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/racialized-unity ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Racialized Unity trend? **Racialized Unity:** Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 29, 2014 to Jul 15, 2016 - Published: Dec 10, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Racialized Unity trend ### Racially Charged Media Alternative media sources have emerged that address racial issues in a way that mainstream media has not, creating opportunities for new voices to be heard and innovative media platforms to gain prominence. ### Social Activism From artistic expressions of social injustice to apps that connect users with social advocacy organizations, social activism is on the rise and presents opportunities for innovative and impactful solutions to social issues. ### Celebrity Involvement Celebrities are using their platforms to speak out against injustice and social issues, creating opportunities for innovative and influential collaborations between influencers and organizations. ## What the Racialized Unity trend means for industry ### For Media & Entertainment With the rise of alternative media and celebrity-led activism campaigns, the media and entertainment industry has the opportunity to embrace more diverse voices and offer innovative new platforms for activism and social commentary. ### For Social Advocacy The growing trend of social activism and new apps that enable users to connect with advocacy organizations presents opportunities for businesses to engage with customers and stakeholders on the important social issues that matter to them. ### For Fashion From social impact T-shirts to artistically altered portraits, the fashion industry has the potential to use innovative designs and collections to make a statement on social and political issues, and engage consumers on important issues. ## Workshop question How can your brand participate in social dialogue without alienating important consumer groups? ## Trend signals for Racialized Unity Trend score 2.6 out of 10, from popularity 33%, activity 36%, freshness 8%. - Popularity: 33% - Activity: 36% - Freshness: 8% ## Examples of the Racialized Unity trend 6 featured examples from Nov 29, 2014 to Jul 15, 2016. - [Facial Recognition Music Videos](https://www.trendhunter.com/trends/chains-video): Usher's 'Chains' Video Stops Playing When the Viewer Looks Away (Category: Pop Culture) Implication: Opportunity for music streaming platforms to differentiate themselves by offering exclusive, interactive content. - [Celebrity-Infused Social Activism](https://www.trendhunter.com/trends/racial-injustice): We Are the Movement Enlists Stars to Speak On Racial Injustice (Category: Pop Culture) Implication: Partnering with famous figures and influencers to create impactful activism campaigns. - [Heartbreaking Last Words](https://www.trendhunter.com/trends/last-words-project): The 'Last Word' Project Looks at Justice and Racial Relations (Category: Social Good) Implication: There is a need for disruptive innovation in the legal services industry to advocate for justice reform and fight against racial inequality. - [Social Activism T-Shirts](https://www.trendhunter.com/trends/glossrags): The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice (Category: Social Good) Implication: The fashion industry can embrace social activism by incorporating designs that raise awareness about racial inequality and police shootings, creating a new market segment. - [Victimized African American Portraits](https://www.trendhunter.com/trends/black-victims-of-police): These Portraits Depict Black Victims of Police Violence (Category: Social Good) Implication: Artists and photographers can utilize powerful visual storytelling techniques to shed light on important social issues like police violence and discrimination. - [Action-Enabling News Apps](https://www.trendhunter.com/trends/advocacy-opportunities): Ideal Impact Shows You Advocacy Opportunities Based on What You Read (Category: Pop Culture) Implication: News media can embrace algorithmic mobilization to engage readers and provide opportunities for personalized advocacy. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)