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# Temporary Heartbreak
Solutions for singles offer quick fixes for a broken heart.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 1, 2011, updated Mar 8, 2011 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/quick-fixes-for-a-broken-heart

## Key Figures

- Trend score: 3.8/10
- Evidence articles: 5

## What is the Temporary Heartbreak trend?

**Temporary Heartbreak:** Rather than wallow in misery, single consumers are taking matters into their own hands with substitute lovers and quick fixes for heartache. Unlike their more scandalous sister (sex), however, the single-status solutions of today are based on affection, playfulness and novelty. With today’s emphasis on fast living, quick distractions for a broken heart are essential; consumers just don’t have the time to mourn.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Mar 22, 2010 to Feb 25, 2011
- Published: Mar 1, 2011
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Themes within the Temporary Heartbreak trend

### Substitute Lovers

Singles are finding and creating substitute lovers as a quick distraction for heartache.

### Heartbreak Healing

Products and services are being designed to help consumers heal and battle the blues of a break-up.

### Virtual Affection

Apps and services are providing individuals with virtual affection through text messages to boost confidence and emotional support.

## What the Temporary Heartbreak trend means for industry

### For Personal Well-being

Companies in the personal well-being industry could innovate products and services that provide emotional support for people experiencing heartbreak.

### For Tech

Technology companies and app developers can create more virtual affection services to improve emotional well-being.

### For Fashion

Fashion companies can design fashionable accessories that offer emotional comfort and serve as a substitute for a significant other.

## Trend signals for Temporary Heartbreak

Trend score 3.8 out of 10, from popularity 45%, activity 62%, freshness 8%.

- Popularity: 45%
- Activity: 62%
- Freshness: 8%

## Examples of the Temporary Heartbreak trend

5 featured examples from Mar 22, 2010 to Feb 25, 2011.

- [Heartbreak Healing Supplies](https://www.trendhunter.com/trends/i-will-survive-kit): The ‘I Will Survive Kit' Helps Battle the Break-Up (Category: Special)
  Implication: Opportunity for retail businesses to offer curated break-up recovery kits and emotional wellness products in-store or online.
- [Virtual Faux Boyfriends](https://www.trendhunter.com/trends/text-boyfriend): This Text Boyfriend Service Gives You the Affection You Need (Category: Tech)
  Implication: The Text Boyfriend service offers opportunities for innovation in the dating and relationship services industry by providing virtual companionship and support.
- [Disembodied Cushions](https://www.trendhunter.com/trends/boyfriend-pillow): The Boyfriend Pillow is a Man You Can Curl Up With Anytime (Category: Pop Culture)
  Implication: The consumer goods industry can explore manufacturing and marketing disembodied cushions to tap into the growing demand for novel cuddling alternatives.
- [Boy-Toy Pendants](https://www.trendhunter.com/trends/boyfriend-in-a-bottle): Replace Your Sweetheart With the Boyfriend in a Bottle (Category: Lifestyle)
  Implication: Exploring new product options that fuse technology and personalization in jewelry-making
- [Significant Other Substitutes](https://www.trendhunter.com/trends/grow-a-boyfriend-girlfriend): Grow a Boyfriend/Girlfriend For Valentine's Day (Category: Lifestyle)
  Implication: Opportunity to create and sell innovative toys that offer companionship and emotional support, targeting individuals looking for alternative relationship experiences.

## Recent trend clusters

- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)
- [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle)

## Trending in Lifestyle

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
