# The Pursuit of Sleep Consumers are seeking to re-establish healthy body rhythms. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 29, 2009, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/quest-for-rejuvenation ## Key Figures - Trend score: 3.7/10 - Evidence articles: 10 ## What is the The Pursuit of Sleep trend? **The Pursuit of Sleep:** Years of media hyping studies on the importance of sleep have created a sense of urgency to find a solution for defunct sleep patterns. Consumers are being drawn to innovations that promise to improve physical functioning as they realize the benefits of work-life-balance and optimal health. ## At a Glance - Evidence: 10 featured examples - Articles from: Jan 15 to Sep 17, 2009 - Published: Sep 29, 2009 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the The Pursuit of Sleep trend ### Increasing Importance of Sleep Years of hyped media studies on the importance of sleep have created a sense of urgency to find a solution for sleep issues. ### Innovative Sleep Solutions Consumers are being drawn to innovations that promise to improve physical functioning, work-life-balance and optimal health. ### Technology-driven Sleep Aids New technologies like bio-synced waking, personal brainwave monitors, and online sleep therapy are disrupting the traditional sleep-aid market. ## What the The Pursuit of Sleep trend means for industry ### For Health and Wellness As companies shift their focus to consumer-oriented technologies and solutions, there is increasing opportunity for innovations in the health and wellness sector. ### For Technology and Sleep Industry The emergence of innovative technologies is disrupting the sleep-aid market, creating opportunity for tech companies to invest in sleep technologies. ### For Pharmaceuticals The sale of sleep aids and antidepressants continues to increase and become part of daily life for many consumers, providing opportunities for pharma companies to develop new drugs. ## Trend signals for The Pursuit of Sleep Trend score 3.7 out of 10, from popularity 71%, activity 31%, freshness 8%. - Popularity: 71% - Activity: 31% - Freshness: 8% ## Examples of the The Pursuit of Sleep trend 10 featured examples from Jan 15 to Sep 17, 2009. - [Personal Brainwave Recorders](https://www.trendhunter.com/trends/got-sleep-the-zeo-personal-sleep-monitoring-device): The Forehead-Mounted Zeo Sleep Monitor Tracks Sleep Habits (Category: Lifestyle) Implication: The development and marketing of non-invasive, user-friendly wearable technology that caters to personalized sleep tracking and reporting. - [Bio-Synced Waking](https://www.trendhunter.com/trends/bio-synced-waking-devices-axbo-sleep-phase-alarm-clocks-optimize-morning): 'aXbo' Sleep Phase Alarm Clock Optimizes Mornings (Category: Eco) Implication: There is an opportunity for healthcare organizations to utilize bio-synced waking technology to help patients with sleep disorders or other sleep-related issues. - [Recession-Proof Drugs](https://www.trendhunter.com/trends/recession-proof-sleep-aids-sleeping-pill-and-antidepressant-sales-unaffecte): Sleeping Pills and Antidepressants Are Immune to Economy (Category: Science) Implication: Pharmaceutical companies can explore disruptive innovation opportunities in developing new sleeping aid and antidepressant products to meet the demand during economic downturns. - [Anti-Snore Shirts](https://www.trendhunter.com/trends/anti-snore-shirts-sleep-apnea): The Rem-A-Tee Treats Snoring and Sleep Apnea With Mini Back Bolsters (Category: Art & Design) Implication: The Rem-A-Tee's anti-snore shirt highlights opportunities for sleepwear companies to create functional products that aid in sleep improvement. - [Snooze-Inducing Toothpaste](https://www.trendhunter.com/trends/toothpaste-pearlydreams-ambien): PearlyDreams Oral Hygiene & All Natural Sleep Aid (Category: Lifestyle) Implication: The oral hygiene industry can further innovate by developing more multi-functional products that cater to different consumer needs. - [Internet Insomniacs](https://www.trendhunter.com/trends/sleep-healthy-using-the-internet-insomnia): Online Therapy, "Sleep Healthy Using the Internet," Provides Relief (Category: Lifestyle) Implication: Healthcare professionals could benefit from exploring the potential of AI-driven therapies. - [Headphone Headbands](https://www.trendhunter.com/trends/sleep-headphones-sleep-like-a-log): SleepPhones Let You Fall Asleep to Music Comfortably (Category: Tech) Implication: Wearable Tech manufacturers can utilize Headphone Headbands to design and develop new forms of wearable headphones that are aesthetically pleasing and comfortable. - [Breakthrough Sleep Studies](https://www.trendhunter.com/trends/sleep-gene): Researchers Find 'Sleep Gene' That Affects Circadian Rhythms (Category: Lifestyle) Implication: The healthcare industry can benefit from the sleep gene discovery by developing new diagnostics, treatments, and personalized interventions for sleep disorders. - [White Noise Machines](https://www.trendhunter.com/trends/suspend-the-noise-sleepmate-980a-white-noise-machine): The SleepMate 980A Ensures a Sound Sleep (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate white noise machines into wellness centers and spas to enhance relaxation and promote better sleep. - [Dream Enhancing CDs](https://www.trendhunter.com/trends/dream-enhancing-cd-virtual-dreamer): ‘Virtualdreamer.com' Adds Context to Ocean Waves (Category: Unique) Implication: Virtualdreamer.com's innovative approach to audio techniques can disrupt the sleep and relaxation industry. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)