# Quartz Masking Skincare brands infuse quartz into their masking products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 4, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/quartz-masking ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Quartz Masking trend? **Quartz Masking:** With the rising popularity of healing crystals has come the incorporation of quartz into cosmetic brands’ skin-masking products. These items offer enhanced impact for their range of benefits, and appeal to consumers who are approaching their health in well-rounded, wellness-focused forms. ## The consumer insight behind the Quartz Masking trend The “New Age” resurgence has prompted an increased demand for traditional beauty remedies. The interest in mysticism has been fueled by celebrity endorsements and appeals to Millennials and Gen Z consumers who connect the traditional products with well-being and self-care. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 7, 2017 to Nov 20, 2018 - Published: Jun 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Quartz Masking trend ### Crystal Infused Products The resurgence of interest in mysticism has led to the creation of crystal infused beauty and skincare products. ### Targeted Skincare Solutions Consumers are seeking specific solutions for their skincare woes, leading to a surge in targeted skincare products like single-use face patches. ### Wellness-Focused Beauty Increasingly, consumers look for beauty and skincare solutions that promote wellness, self-care, and mindfulness. ## What the Quartz Masking trend means for industry ### For Beauty and Skincare The Beauty and Skincare industry can leverage crystal infused products, targeted skincare solutions, and wellness-focused beauty for product innovation. ### For Personal Care Personal care industry can use the trend of crystal infused products to develop new product offerings that target specific areas of the body like face masks. ### For Consumer Goods Consumer goods companies can leverage this trend by offering targeted, luxury products that incorporate crystal infused ingredients in their formulation. ## Workshop question How could your brand take inspiration from the wellness craze? ## Trend signals for Quartz Masking Trend score 2.8 out of 10, from popularity 37%, activity 39%, freshness 8%. - Popularity: 37% - Activity: 39% - Freshness: 8% ## Examples of the Quartz Masking trend 4 featured examples from Jun 7, 2017 to Nov 20, 2018. - [Quartz-Infused Face Masks](https://www.trendhunter.com/trends/rose-quartz-beauty): Poppy & Someday's Rose Quartz Beauty Mask Cleanses and Restores (Category: Fashion) Implication: Companies in the beauty and skincare industry can explore incorporating crystal-infused products into their offerings for potential health, beauty, and self-care benefits. - [Skin-Treating Body Masks](https://www.trendhunter.com/trends/brazilian-bod-buff): The Brazilian Bod Buff Product is a Scrub and Mask in One Product (Category: Fashion) Implication: Innovating new skincare products that combine exfoliation and detoxification benefits. - [Gem-Shaped Mini Face Masks](https://www.trendhunter.com/trends/face-mask-patch): Pacifica's Single-Use Face Mask Patches are for Targeted Spots (Category: Fashion) Implication: The beauty and skincare industry can explore the integration of crystal elements into their products to tap into the growing interest in crystal-infused skincare. - [Purifying 5-Step Facials](https://www.trendhunter.com/trends/gemstone-organics): Gemstone Organics' Facial Kit Includes Crystal-Infused Skincare Products (Category: Fashion) Implication: The beauty industry can tap into the trend of crystal-infused skincare products and all-in-one facial kits while incorporating sustainability and mindfulness in sourcing ingredien… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)