# QSR Sanitation QSR companies are creating sanitation initiatives promoting consumer safety. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published Jul 21, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/qsr-sanitation ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the QSR Sanitation trend? **QSR Sanitation:** QSR businesses are highlighting new sanitation initiatives to make consumers feel better as locations reopen after the initial outbreak of COVID-19. These initiatives are being highlighted through marketing campaigns, as well as novel branding, which combine to quell the concerns of consumers. ## The consumer insight behind the QSR Sanitation trend As lockdown measures are being eased, many consumers are beginning to venture to physical stores. However, these same consumers want to be sure that these companies are taking safety and sanitation seriously. Lingering anxiety from months of lockdowns and/or restrictions have left consumers more careful as they go about their lives. If safety and sanitation messaging can be successfully conveyed through branding, companies could increase market share. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 21 to Jul 22, 2020 - Published: Jul 21, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the QSR Sanitation trend ### QSR Sanitation Initiatives QSR companies are creating new sanitation initiatives to promote consumer safety. ### Consumer-Centric QSR Cleaning Initiatives QSR businesses are launching nationwide deep cleaning events to help consumers feel safe. ### Eco-Friendly Sanitation Services Industry-leading companies are launching environmentally-friendly sanitation services to promote safety during the pandemic. ## What the QSR Sanitation trend means for industry ### For QSR Industry QSRs are prioritizing safety measures and developing innovative cleaning methods to maintain customer trust and loyalty. ### For Hospitality Industry The hospitality industry is implementing new cleaning standards to build trust and loyalty with customers who want to feel safe when traveling. ### For Cleaning Services Industry The cleaning services industry can provide cutting-edge sanitation technologies to help businesses maintain the highest levels of cleanliness and promote consumer confidence. ## Workshop question How can your company emphasize consumer safety? ## Trend signals for QSR Sanitation Trend score 2.9 out of 10, from popularity 44%, activity 33%, freshness 9%. - Popularity: 44% - Activity: 33% - Freshness: 9% ## Examples of the QSR Sanitation trend 4 featured examples from Jul 21 to Jul 22, 2020. - [Consumer-Centric QSR Cleaning Initiatives](https://www.trendhunter.com/trends/mooyah-burgers1): MOOYAH Burgers Launched a Restaurant Deep Cleaning Event (Category: Marketing) Implication: Food franchise chains, such as MOOYAH Burgers, are making proactive efforts to prioritize deep cleaning initiatives in response to the coronavirus outbreak. - [Eco-Friendly Sanitation Services](https://www.trendhunter.com/trends/environmental-kitchen-solutions): Filta Environmental Kitchen Solutions Made a Sanitation Service (Category: Business) Implication: Hospitality companies can consider adding eco-friendly sanitation services to their offering to attract customers who prioritize safety. - [QSR Pandemic Cleaning Programs](https://www.trendhunter.com/trends/professional-cleanplus-experience-program): Dunkin' Joined the Professional CleanPLUS Experience Program (Category: Business) Implication: Pandemic-driven initiatives in Quick Service Restaurants create disruptive opportunities for new technological innovations such as cleaning robots and also new business models lik… - [Consumer-Protecting Restaurant Programs](https://www.trendhunter.com/trends/potbelly-sandwich-shop1): Potbelly Sandwich Shop Will Open with Increased Guidelines (Category: Business) Implication: Restaurants can seize the opportunity to reimagine their operations and adopt new safety measures to attract and retain customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)