# QSR Reward Fast food restaurants create reward programs to maintain engagement. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 29, 2022 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/qsr-reward ## Key Figures - Trend score: 3.4/10 - Evidence articles: 9 ## What is the QSR Reward trend? **QSR Reward:** Traditional fast food restaurants are increasingly having to compete with the healthier QSR options that have become so popular, and reward programs are helping them better engage customers and grow loyalty. ## The consumer insight behind the QSR Reward trend The convenience and affordable costs that were once a draw for traditional fast food restaurants are now being offered by QSRs that also prioritize health and dietary restrictions. As consumers increasingly turn to new, healthier fast food options, brands in this space are having to adapt and offer more incentives to bring in new customers. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 10, 2021 to Dec 1, 2023 - Published: Aug 29, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the QSR Reward trend ### Versatile QSR Loyalty Programs QSR brands can implement versatile and personalized loyalty programs that offer more variety in rewards, helping to attract new customers and improve retention. ### QSR Subscription Programs Restaurants can offer subscription plans for frequent customers that provide significant discounts to incentivize more frequent visits and increase brand loyalty. ### Unlimited Fountain Drink Subscriptions Convenience stores and QSRs can offer a low-cost subscription service for fountain drinks to give customers added value and convenience, while driving repeat purchases. ## What the QSR Reward trend means for industry ### For Food and Beverage The food industry can implement subscription and loyalty program models to attract customers and improve their retention and loyalty. ### For Retail Retail stores can create subscription models to drive customer value and create recurring revenue streams. ### For Technology Digital platforms can help QSRs and other industries create and manage loyalty and subscription programs for their customers in a cost-efficient and personalized way. ## Workshop question How is your brand standing out against emerging competitors? ## Trend signals for QSR Reward Trend score 3.4 out of 10, from popularity 57%, activity 29%, freshness 16%. - Popularity: 57% - Activity: 29% - Freshness: 16% ## Examples of the QSR Reward trend 9 featured examples from Feb 10, 2021 to Dec 1, 2023. - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs): MyMcDonald's is an Improved Consumer Loyalty Rewards Program (Category: Business) Implication: The introduction of improved QSR rewards programs like MyMcDonald's Rewards is a significant trend in the food and beverage industry, presenting an opportunity for companies to re… - [Unlimited Fountain Drink Subscriptions](https://www.trendhunter.com/trends/chewys-drink-club): Parker's Chewy's Drink Club Offers a Large Drink Everyday (Category: Business) Implication: The unlimited drink subscription trend offers fast food chains an opportunity to offer exclusive, personalized drink options as an added incentive for customers to subscribe to lo… - [Pizza Slice Subscriptions](https://www.trendhunter.com/trends/slice-squad): Slice Squad Offers a Slice of Pizza a Day for $9.99 Monthly (Category: Lifestyle) Implication: The food industry is adapting to a changing economy by offering affordable subscription models and price reductions to attract customers. - [Asian QSR Rewards Programs](https://www.trendhunter.com/trends/panda-express-1): Panda Express Launches a New Rewards Program with a Points System (Category: Lifestyle) Implication: QSRs can utilize digital rewards programs to increase customer loyalty and drive revenue growth in an industry with historically low consumer retention. - [QSR Subscription Programs](https://www.trendhunter.com/trends/footlong-pass): Subway Launched the 'Footlong Pass' Subscription for 10,000 Customers (Category: Business) Implication: Quick-service restaurants can introduce subscription programs to attract and retain customers while promoting repeat purchasing. - [Versatile QSR Loyalty Programs](https://www.trendhunter.com/trends/royal-perks): Burger King is Testing in Royalty Perks Program in Select States (Category: Lifestyle) Implication: Fast food chains are reimagining loyalty programs to attract and retain customers. - [QSR Loyalty Programs](https://www.trendhunter.com/trends/smokey-bones-membership): 'Smokey Bones' Has Launched a New Consumer Rewards Membership Program (Category: Business) Implication: QSR chains like Smokey Bones are disrupting the fast food industry with their personalized loyalty programs and additional benefits. - [QSR Rewards Interfaces](https://www.trendhunter.com/trends/california-pizza-kitchen-1): California Pizza Kitchen Launches an Updated Mobile App and Perks (Category: Lifestyle) Implication: The enhanced mobile app by California Pizza Kitchen exemplifies the advancements in restaurant technology, offering features like personalized offers and streamlined checkouts. - [Country-Wide QSR Rewards Campaigns](https://www.trendhunter.com/trends/subway-the-great-canadian-challenge): Subway The Great Canadian Challenge Offers Rewards Points (Category: Marketing) Implication: The Subway The Great Canadian Challenge presents an opportunity for QSRs to implement location-based rewards campaigns using QR codes. ## Recent trend clusters - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) All articles: [Marketing](https://www.trendhunter.com/marketing)