# QSR Metaverse Fast food chains are creating experiences within the metaverse. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 3, 2022 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/qsr-metaverse ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the QSR Metaverse trend? **QSR Metaverse:** As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations. ## The consumer insight behind the QSR Metaverse trend Consumers' growing interest in the metaverse comes from brands' willingness to offer more engaging experiences than they're accustomed to online. The interactive nature of the metaverse and its potential in a wide range of industries means that brands' options for designing and creating products or services in this space are limitless. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 17, 2021 to Sep 14, 2022 - Published: Aug 3, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the QSR Metaverse trend ### Metaverse Experiences The metaverse presents brands in various industries the opportunity to launch new experiences that captivate consumers and explore the intersection of digital and real-world interactions. ### NFTs Integration As more brands experiment with the metaverse, NFTs are providing new ways for QSRs to monetize virtual experiences and offer memorable menu-inspired merchandise. ### Virtual Reality for Food Service The advent of virtual restaurants through partnerships with relevant tech service providers allows QSRs to leverage virtual reality technology to attract consumers in a way that makes dining out fun, memorable, and interactive. ## What the QSR Metaverse trend means for industry ### For Fast Food Restaurants QSRs are aggressively leveraging technology to unlock new revenue streams and innovate their services to differentiate themselves from traditional competition. ### For Gaming and Simulation The gaming industry is increasingly partnering with relevant brands to develop customizable simulations to improve virtual customer experiences. ### For Blockchain and Cryptocurrency The blockchain and cryptocurrency industries provide QSRs with novel options to monetize virtual experiences and expand their customer base. ## Workshop question How could your brand better engage its customers virtually? ## Trend signals for QSR Metaverse Trend score 5.3 out of 10, from popularity 84%, activity 62%, freshness 13%. - Popularity: 84% - Activity: 62% - Freshness: 13% ## Examples of the QSR Metaverse trend 4 featured examples from Dec 17, 2021 to Sep 14, 2022. - [Menu-Inspired NFTs](https://www.trendhunter.com/trends/metaverse-meal): Applebee’s Releases Metaverse Meal NFTs for Its Metaverse Mondays Campaign (Category: Art & Design) Implication: Restaurants can use NFTs to create unique experiences and promotions, increasing customer engagement and revenue through the metaverse. - [VR Burger Restaurants](https://www.trendhunter.com/trends/wendyverse): The Wendyverse Provides a First-of-Its-Kind Virtual 3D Experience (Category: Marketing) Implication: Fast food brands like Wendy's have an opportunity to create new ways to engage with customers through virtual reality experiences. - [Metaverse Restaurant Menus](https://www.trendhunter.com/trends/chipotle-grill-simulator): Garlic Guajillo Steak Launched in Roblox's Chipotle Grill Simulator (Category: Tech) Implication: The restaurant industry can explore the metaverse to offer their menu items virtually and reach new audiences by entering the world of gaming and immersive experiences. - [Breakfast-Themed Metaverses](https://www.trendhunter.com/trends/sunrise-city): Wendy's Expands Wendyverse with the Debut of 'Sunrise City' (Category: Tech) Implication: Fast food chains can incorporate immersive virtual reality environments to promote menu items and engage customers beyond traditional advertising methods. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)